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ANALYTICS & BUSINESS INTELLIGENCE

Integrated Marketing Kelowna | Daily Update – December 10th, 2020

Learn GSuite, Google Analytics, Google Data Studio, and More to Help Grow Your Business

Get the most of Google’s product suite and increase your productivity. Full Story: Entrepreneur

Indicative Customer Analytics Platform Approved on Google Cloud Marketplace

Indicative, a leading Customer Analytics software company, announced its inclusion in the Google Cloud Marketplace. Full Story: MarTech Series

Integrated Marketing Kelowna | Daily Update – December 9th, 2020

Five affiliate marketing and program management trends for 2021

As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Full Story: The Drum

The data science process: 6 key steps on analytics applications

The data science process includes a set of steps that data scientists take to gather, prepare and analyze data and present the analytics results to business users. Full Story: TechTarget

Integrated Marketing Kelowna | Daily Update – December 7th, 2020

Supply chain analytics: Data-driven intelligence for your business

Businesses are seeing a direct correlation between investment in supply chain analytics and the reduction in working capital and growth in business. Full Story: Financial Express

Use of AI and big data analytics in agritech

With the execution of rural AI, farmers can investigate climate conditions, temperature, water usage, and soil conditions gathered from their farms to settle on informed choices for business decisions. Full Story: Express Computer

Integrated Marketing Kelowna | Daily Update – December 4th, 2020

Why Salesforce is buying Slack to grow its software suite

The transaction, Salesforce’s largest-ever acquisition, is expected to close by the end of July, the San Francisco-based company said Tuesday in a statement. Full Story: Digital Commerce 360

Streaming data analysis puts the real in real-time

Instead of working with the hours or days delay that comes with batch processing, decision making can happen in milliseconds. Full Story: TechRepublic

Integrated Marketing Kelowna | Daily Update – December 3rd, 2020

Gartner: How to build a best-in-class marketing analytics strategy

Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner. Full Story: CMO

AWS adds natural language search service for business intelligence from its data sets

When Amazon Web Services  launched QuickSight, its business intelligence service, back in 2016, the company wanted to provide product information and customer information for business users — not just developers. Full Story: TechCrunch

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  • Our Company
    • ABOUT US
    • OUR TEAM
    • VISION
    • MISSION
    • VALUES
  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
      • Marketing Analytics
      • Market Intel Monitoring And Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
    • Media
      • Social Media Marketing
      • Search Engine Marketing
      • Digital Signage/ Screen Media
      • Voice and Radio Advertising
      • Email Marketing
      • Print and Direct Mail Marketing
      • Outdoor Advertising
      • Television (Digital & Traditional)
    • Communication
      • Integrated Branding
      • Reputation Management
      • Crisis Communication
      • Content Solutions (Graphics, Videos & Text)
      • Customer Relations
      • Event Management
      • Media Relations
      • Investor Relations
    • Technology
      • Web Development & Programming
      • Mobile Marketing
      • E-commerce Marketing
      • Internet of Things (IoT) & Artificial Intelligence
      • Business Intelligence (BI) & Reporting
      • Virtual Reality
      • Augmented Reality
      • CRM Development
  • Join Our Team
  • Complimentary
    • Business Assessment
    • Consulting Session
    • Website Speed
    • SEO Assessment
  • Contact Us
    • Send Message
    • Request for Proposal
  • Blog