How Businesses Use Unstructured Data for Business Intelligence

Enterprise data is 80 percent unstructured, and that number will continue to grow. Full Story: CIO Insight

Incorporating Data And Analytics Into Your Marketing Plan

As the marketing world becomes more complex, you’ll need to incorporate data and analytics into your marketing plan.Full Story: Forbes

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

What are the benefits of predictive analytics for businesses?

The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business

14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning

In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” Full Story: Forbes

How to Get Attribution in Analytics Right

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Full Story: CMSWire

Google Analytics For Businesses And How To Use It

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes

Twitter Analytics – Uncover The Best Twitter Marketing Insights

Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal

3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger

The contribution of Data Analytics

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine