Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker
Business intelligence needs boost from decision intelligence
As the volume and complexity of data grows, organizations need AI and ML capabilities to surface insights and augment the capabilities of overmatched BI tools. Full Story: TechTarget
Top Big Data Tools For Data Science And Machine Learning Projects in 2022
Big data describes the large, challenging volumes of structured and unstructured data that inundate businesses daily. Full Story: MarkTechPost
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
