The Market is Evolving, Your Marketing Strategy Should Too

Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. Full Story: Entrepreneur

How to Create a Year-Round Marketing Strategy for Seasonal Products

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. Full Story: Retail TouchPoints

The Benefits Of Digital Influencer Marketing—And How To Get Started

The impact of social media influencers on digital marketing is perhaps one of the most influential things to happen to the industry in decades. Full Story: Forbes

How to Run a Successful B2B Marketing Campaign

Running a business-to-business (B2B) marketing campaign can be a reliable way to gain more visibility and command of your market. Full Story: Alibaba Seller

Why Topical Authority Is More Important Than Ever To Include In Your Marketing Strategy

Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI … Quality content is the linchpin of every marketing strategy. Full Story: Forbes

How Blockchain is Transforming Marketing Strategies

Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur

The marketing tactic that’s not doing your business any favours

I’ve built up quite a long list of actions and ways of working that fit into the rest of a busy business life. Full Story: Stuff.co.nz

How data is shaping the future of marketing

According to Forbes, data can help businesses understand customer engagement and behaviour. For marketing firms, the information is priceless. Full Story: Stuff.co.nz

Digital Marketing Trends to Watch Out for in 2023

Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing? Full Story: MarTech Cube

Using Influencer Marketing To Drive ROI

Marketing continues to evolve, and influencer marketing has emerged as one of the most effective ways for brands to become household names. Full Story: Forbes

5 Steps for Creating a Content Marketing Strategy That Drives Business Results

Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur

How extended reality tactics can benefit your marketing strategy

Many marketers are feeling a bit burned by metaverse promises. Full Story: VentureBeat

Top 5 trends for the future of marketing

Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget

10 Music Marketing Commandments To Consider For 2023

It’s strange to admit that most of the music marketing industry seems to gravitate toward a handful of strategic vectors. Full Story: Forbes

It’s Time to Recession-Proof Your Marketing Strategy

There’s an old adage that says, “you have to spend money to make money,” and this is certainly true during a recession. Full Story: MarTech Series

How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies

In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. Full Story: Forbes

15 Key Priorities To Keep In Mind When Revamping A Marketing Funnel

A company’s marketing funnel is the framework of buying stages—from attraction to conversion—it creates for its prospects to follow. Full Story: Forbes

How To Sharpen Your Marketing Strategies And Improve Business Outcomes With Predictive Modeling

Are you still using traditional marketing tactics to interact with customers? Full Story: Forbes

Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans

And there’s a range of dates and events to plan for, as outlined by Twitter, which has launched an updated holiday planning guide to help brands map out their tweet marketing strategy. Full Story: Social Media Today

Everything You Need to Know About the Marketing Funnel

Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. Full Story: Ball State Daily

How Marketers Can Upskill for the AI Economy

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. Full Story: CMSWire

8 tips for advertising and marketing on Facebook

Just getting started with advertising on Facebook? These tips will help you improve your efforts in no time. Here’s what we know… Full Story: Hypebot

What’s the most expensive marketing mistake you’ve ever made? Pulse

Whether it was billboards and shopping carts or a pricey digital marketing campaign, what was your most expensive marketing mistake? Full Story: Inman

The role of B2B marketing in sales enablement

The digital world and the proliferation of channels have created an opportunity for PR to perform more cohesively across the organisation. Full Story: Raconteur

B2B marketing’s need for speed

Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead. Full Story: Marketing Tech News

The Marketing Funnel and Affiliates – Not What You Think

Traditionally, affiliates have been the afterthought on the media plan; the catchment and fulfilment part of the demand created elsewhere, with comms granted to the lucky last toucher. Full Story: PerformanceIN

5 Ways Conversational Automation Can Increase Marketing Conversions

AI has empowered intelligent chat beyond answering simple queries. See how they can super power your customer journey. Full Story: MarTech Series

Why Customer Advocacy Is Key To B2B Marketing

Customer advocacy—getting customers to be your champions and explaining how your product or service solves their key business problems—is critical for any B2B demand-generation strategy. Full Story: Forbes

If Event Marketing Is Now Digital Marketing, How Can Brands Nail Events In The Zoom Era?

Event marketing has changed substantially over the last two decades. Full Story: Forbes

Why Now Is The Time To Think About Adaptability In Your Marketing Approach

While marketing has long been a fast-paced industry, marketers have also learned to brace for sudden change. Full Story: Forbes

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

It’s about to get more expensive to connect with your target audience through the mailbox. Full Story: Adweek

Should I be insourcing or outsourcing my digital marketing?

There is a divide among corporates on whether companies should be insourcing or outsourcing their digital marketing. Full Story: Bizcommunity

Flexibility That’s Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts

Marketers are busy bees. We’re always running around to find the next task, the next metric, or the next step in our perfectly prepared marketing plan. Full Story: MarketingProfs

Unleash The Power Of Your Data And Improve Your Marketing

Data is crucial to improving marketing within a business, especially in today’s crowded and

highly competitive marketplace. Full Story: The Drum

Tips for Marketing During a Downturn

Here are 5 actionable marketing tips for your business that will help keep you relevant during an economic downturn. Full Story: ColoradoBiz Magazine

Improve Cross-Channel Marketing With A Customer-Enthralled Approach

Consumer habits continue to change as shoppers test new shopping methods and explore different brands and retailers. Full Story: MarTech Series

Marketers, this conference will answer all of your burning questions about marketing tech

What’s the future of marketing technology? Full Story: Mashable SEA

Why You Should Outsource Your Business Marketing to Expert Agencies

Any marketing webinar will tell you running a business isn’t the same as advertising it. Many great products gather dust on shelves because they haven’t been marketed properly. Full Story: MarTech Cube

The Current State And Future Potential Of Affiliate Marketing

In 2000, my company launched into what was effectively a cottage industry. The sector was small and nascent but packed with talented, passionate people. Full Story: Forbes

3 tips to maximize your small business marketing budget

The effects of the global pandemic have led to economic uncertainty, and small businesses are the most vulnerable due to their lack of resources. Full Story: Lexington County Chronicle