Why SEO is an Essential Puzzle of Digital Marketing

Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., Full Story: Business 2 Community

Increase Your Site’s Visibility on Google with These 9 SEO Tips

It’s the dream of every marketer to get their website ranked on the first page of results – preferably on the very top. Marketing gurus certainly know their way around the fields of search engines, and they make the utmost use of every SEO tool, strategy, and hack to get the ranking they seek. For the rest of the new marketers and online business owners, it may seem like too much of a daunting task. Full Story: Virtual-Strategy Magazine

How to Improve Your SEO to Ensure Your Ecommerce Business is Found

Organic traffic is the best kind of traffic, and you’ll want to be doing all you can to encourage enough of it to gain sales for your eCommerce business. However, getting those beneficial free clicks, visits and purchases can be tricky if you don’t have a good grasp on your Search Engine Optimisation strategy. Full Story: Technuter

Quick Tips for Surviving the Search Marketing RFP Season

As another year draws to a close, at agencies, we prep ourselves for the influx of RFPs (Requests for Proposal). Tis’ the season of trying to manage usual day-to-day tasks while attempting to scope a hoard of opportunities. Full Story: Search Engine Journal

Managing Successful SEO Migrations

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: Full Story: Search Engine Journal

Why Amazon success requires a holistic approach to SEO and advertising

In the marketing industry, search engine advertising (SEM) and search engine optimization (SEO) have traditionally been separate disciplines. While many marketers may have focused both their SEM and SEO efforts around a single platform, such as Google, the two were still distinctly separate, with no real impact on one another. Full Story: DigitalCommerce360

Why Google Bots Refuse to Crawl Your Site

If your site isn’t generating traffic, Google bots may not be crawling your web pages. Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed! Full Story: Business.com

7 SEO Mobile Apps You Should Know About

The algorithm and the search engines are constantly changing and developing. Because of that, you want to make sure that you are always up to date with the latest SEO trends. Luckily for you, it is now easier than ever to do that. All you need is a smart-phone and access to the app store. So if you want to learn what the 7 most useful SEO mobile apps you should know about are, then keep on reading this article. Full Story: Techtree.com

3 SEO PRACTICES TO GUIDE YOUR STRATEGY IN 2020

More organizations than ever think that search engine optimization matters. In fact, according to a recent study from Zazzle Media, 97 percent of marketers agreed that SEO was a key part of their marketing strategy. But with search a constantly confusing thing to get a grasp on in the organization, it might help to reframe your strategy in the coming year. A few considerations to get things going: Full Story: Associations Now

SEO Explained In Eight Simple Steps: Let’s Clear The Confusion

When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. Full Story: Forbes

2020 SEO trends that will influence your work

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys. Full Story: Marketing Land

Six Steps To Having A Successful Business Website

If you have a business, you may be thinking of having your own website to help market your products and services. The thing is, you don’t know what you will need to have on your site – what should be on the site? How should it look? What will people expect to see on it? Full Story: The Realtime Report

3 super important SEO trends in 2020

SEO Is an ever-evolving world and everyone struggles to get on board with new changes as they happen. 2020 is going to be an absolute life-changer when it comes to SEO. There are so many new aspects of SEO that business owners should watch out for that most don’t even know where to start. Full Story: KnowTechie

8 Tried & Tested Tips for Improving SEO & Developer Relations

The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. Full Story: Search Engine Journal

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever. Full Story: Entrepreneur

How to Monitor SEO Topic Clusters, Silos

An internal linking strategy around topic clusters or silos can improve site architecture, help search engines understand your content, and improve how important pages rank on a search engine results. But topic clusters are not a set-and-forget strategy. They require monitoring. Full Story: Practical Ecommerce

Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. Full Story: Search Engine Journal

SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO

Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders. Our success often relied on other teams, not our own, so we were relegated to asking for favors. At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they’d be completely ignored. Full Story: Search Engine Journal

The Best SEO Marketing Tools for 2020

As search engine marketing continues to evolve your business can stay one step ahead with the right resources. Thankfully there are helpful guides that will enable you to find the best keywords and topic ideas your audience and search engines will love. Use these popular tools to bring about more visibility to your brand, and let me know how these work for you! Full Story: Business 2 Community

Evolving SEO Content Strategy: How to Achieve Higher Search Ranking in 2019

No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. And you’re likely dedicating at least some portion of your budget to an SEO content strategy that’ll help you get there. Full Story: Skyword