Google’s Baby Algorithms: How to Think About Them for SEO

Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm. Full Story: Search Engine Journal

It’s not about length: SEO content trends to stay ahead of in 2020

Hard as it may be to believe, it’s that time of year again – and no, I’m not talking about making Christmas lists, planning how best to avoid the in-laws over the festive season, and having mild panic attacks about how you’re going to afford all the presents and festivities that the coming months have in store. No, it’s the end of another year, which means it’s time to speculate about content trends for the coming 12 months. Full Story: The Drum

7 Best Practices In Writing Better Social Media Content

If you want to write compelling material, then you should know your audience first. Writing while you have your readers in mind will help you adapt to the style that is relevant for them. If possible, know the demographics of your followers. If you know, for example, the age group of your target readers, then you’ll be able to speak to them effectively. Full Story: Foreign Policy 2018

18+ stats that show how search and SEO are changing

It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary. Full Story: Econsultancy

5 SEO Tips to Optimize Your Next Blog Post

There are so many SEO tips floating around on the internet. The first problem with this is that it makes SEO even more complex than it already is. The second problem is that becomes so difficult to wade through the myriad of tips to find the right ones. Full Story: Business 2 Community

These seven steps will increase your ranking on search engines and boost conversions.

Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. There are several common mistakes that developers and business owners make when launching a site. You can avoid them by planning your launch carefully and well in advance. These seven tips will give your business a great new start as you launch your website. Full Story: Business.com

TF-IDF: Can It Really Help Your SEO?

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually lies somewhere in the middle. This post will explore why you shouldn’t expect TF-IDF to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO. Full Story: Search Engine Journal

Top 5 SEO Mistakes in Content Marketing

There are 2.8 million new stories published on WordPress every single day. So if you’re going to write content and make content marketing one of your marketing pillars you need to stand out. Now, some people spend a ton of time trying to perfect their writing and get a viral home run but that’s very difficult to do and takes a long time. Full Story: Newswire

Tips to Optimize your Website to Rank in Mobile Search

There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to rank in search. Of course, since everyone has access to the same information, this allows an equal opportunity for implementation. Full Story: Business 2 Community

The 15 Best Tools For Local Rank Tracking

It’s no secret that local SEO has become more important than ever before. Checking where you rank in Google Maps, Bing Local and Yahoo Local is crucial for any business that wants to grow a local presence. 46% of all searches on Google are looking for local information. Besides, 28% of those people search for something nearby results in a purchase. Full Story: Business 2 Community

Google Launches New, Animated Video Series About SEO for Beginners

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. Full Story: Search Engine Journal

8 Small Business SEO Strategies For Publishing Shareable Content

A good understanding and proper execution of the fundamental principles of quality content will lead to a top position in the search results. Effectively explaining who you are, what you do and how you can help people is the core essentials of your content and primes your website for success. Full Story: Business 2 Community

Top 5 tips to improve your local SEO

As we come close to the beginning of 2020 there is one aspect of SEO that is going to become even more important and that is local SEO. It’s really important for any brick and mortar shop or a business that only services certain areas to be able to rank for those areas. You don’t need to re-invent the wheel or hire an SEO agency that offers local SEO services to crush it at local SEO. Here are some of the top tips on how to do just that. Full Story: Augusta Free Press

Improve Your Artist Site Search Ranking with Image Alt Tags

If you’re an artist or a band with a website you really depend upon ranking high when someone searches for you. It’s not only embarrassing when you don’t wind up in the top 3 search listings, but you might as well not exist if you wind up on page 2 or worse. That’s why every little SEO edge counts, and one of the easiest to implement is to always use image Alt Text. Full Story: hypebot.com

Boost Your Facebook Visibility with These Powerful SEO Tips

Facebook is one of the most widely sought-after social media platforms when it comes to the visibility of your business. Though social media platforms do not have a direct influence on the search engine optimization of your business, they do play a vital role in enhancing its visibility. Indirectly, the more people will see your business URL they regularly check your products and services to keep track of your updates and news. Full Story: Newswire

10 Content Writing Tips for Beginners and Entrepreneurs

Content writing remains a vital aspect of any web building or ranking strategy. Remember, your website is a representation of your company, products, or services on the Internet. Poorly written, bloated, or sloppy content won’t get you anywhere, even if you have the best products or services in your industry. Full Story: Edgy Labs

5 Ways to Boost Your SEO Right Away

Every small business owner needs a solid marketing plan. Traditionally, radio ads, billboards, magazine spreads and phone books were the places to be. However, those days are long gone. Digital marketing is now the number one marketing strategy businesses should focus on in this age of mobile internet searches. Full Story: Business.com

SEO budgets fall as marketers want clearer guidelines

The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research. Full Story: Netimperative

Businesses are Taking full Advantage of SEO

Internet technology is spreading its steps quickly into the lives of common people. Companies are taking full advantage of this to promote their products and increase their sales through the wide use of the Internet. Search engine optimization is helping companies to increase their sales after playing with search engines’ algorithms. Full Story: Seekers Time

Link Diversity or Diversifying Links Matter a Lot For SEO

Link diversity or diversifying your link profile is very popular term nowadays in blog posts or within the community. People are using them for a good purpose like greasing the backlinks. Full Story: BO Herald