Can SEO Have a Negative Effect?
A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag. After some experimentation I got it to work. In a recent Webmaster Hangout, Google’s John Mueller stated that overdoing the keyword phrase can cause Google to become wary of a web page. Is it possible that adding keywords to title tag, H1. etc. could work against you? Full Story: Search Engine Journal
Designing a B2B content strategy to grab more traffic—and sales
Savvy B2B ecommerce sellers are well aware that good content can be the factor that separates their site from a competitor’s and helps complete a sale. But content is also a key factor in determining how prospective buyers even find a site, due to the process of search engine optimization (SEO). Full Story: DigitalCommerce360
Top 5 Strategies to Improve Local Search Visibility
In the latest Google update regarding local listings, it was made evident that the competition for webmasters to be featured in the listings will become harder than ever. The unfortunate thing is, there is no simple way to get featured. The only resort for businesses is to rely on excellent local SEO performance to get more online visibility. Full Story: Living Gossip
Small Business SEO: 5 things you can do to improve it for your business
If you’re running a local retail or service business, you want to make sure consumers, particularly in your locale, can actually find you. To get in the game, competitive businesses already know they need to have an available, informative and attractive website to market their wares. But potential cutomers need to be able to find that webiste online via their search engine of choice. To get those local customers in the door, local businesses must adopt local small business SEO (Search Engine Optimization) techniques. Full Story: Communities Digital News
SEO Critique of 3 Ecommerce Blogs
Quality blog content can drive organic search traffic. Ecommerce marketers who reject blogging — or give up after a couple of months — miss out. Plenty of ecommerce companies maintain long-term, quality blogs. The best posts convey passion for the company’s products and offer helpful tips related to their use. Beyond search engine benefits, the blogs are often a labor of love. Full Story: Practical Ecommerce
Consumers expect more from search results
Google celebrated its 21st anniversary last Friday and it came as timely new research into the expectations of UK consumers when searching for brand information online revealed that just 18% trust the results every time. Full Story: Warc
6 Types of Content That Help SEO (and Shoppers)
Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The mention of content to ecommerce marketers often conjures images of cramming useless words into category pages, which pushes the products they’re selling out of a shopper’s’ view. But there are many creative options for providing valuable content that drives traffic. Full Story: Practical Ecommerce
A Guide to On-Page SEO for Ecommerce Websites
On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Full Story: Search Engine Journal
Explaining How SEO Works To Clients
The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. Full Story: Forbes
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. Full Story: Search Engine Journal
The SEO guide every small business needs to read
Eight years later, Google was founded. Now holding 90.46% of the global search engine market share, Google is very much the leader of the search engine pack. And, if you want your business website to rank where it matters (i.e. the number one spot on the search engine results page), then you need to get the knack of some handy SEO hacks. Full Story: Startups
In response to Google change, Yoast SEO will opt users into all snippet features by default
Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced Thursday. The update containing this change, version 12.2, will be released on October 1. Full Story: Search Engine Land
3 Places for SEO Beginners to Focus Their Time
Developing advanced SEO skills requires considerable training and practice over a period of years. And after that, even SEO experts get stumped and must stop and think about the best way to solve a problem. Combine all that with the fact that Google’s algorithms can change several times daily, and you’ll find that you can’t simply master SEO by studying a book or two. You need to put in the effort. Full Story: Search Engine Journal
5 Excellent YouTube Channels to Follow to Learn SEO
SEO can be a tough subject to master. But what better way is there to learn than by the SEO experts themselves? If you’re looking to improve your SEO game, there are a few high-quality YouTube channels you should subscribe to today. No matter your level of expertise, these YouTube channels are guaranteed to help you learn a thing or two about SEO. Full Story: Business 2 Community
5 SEO Mistakes That Are Costing You Customers
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. Full Story: Business 2 Community
How to Improve Your Content Rank Fast
We’ve all been there. You’ve spent a couple days creating amazing content for your customer base that once they find it online, will blow them away and have them crawling at your doorstep ready to hand over their money. Full Story: Business.com
Search is a highly complex ecosystem. Any time a user enters a search query, the search engine applies a powerful algorithm to show the pages that best match the query – thus fulfilling the user’s need for information. But how does the search engine determine which pages to show against a query, and in what order? In other words, what is behind the algorithms that determine search rankings? Full Story: Search Engine Journal
What is SEO? How can SEO Benefit your Business?
Swot is a prime outdoor advertising agency that delivers state of the art solutions for roadshows, banners and billboards. With Swot business promotions, we specialize in digital marketing as well and unleash the power of Google deliver comprehensive advertising solutions for clients. Full Story: WhaTech
Is Google’s Nofollow Change a Peek into SEO’s Future?
Google has made more than a few search-engine changes over time. Remember Authorship? Search optimizers once built recommendations around it. We had to insert code on web pages. Then one day, poof, Google discontinued it. Another example is PageRank sculpting. Back in 2009, former Google engineer Matt Cutts addressed its benefits. Full Story: Practical Ecommerce
25 of the Best, Free Keyword Research Tools (2019 Edition)
While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail. Full Story: Social Media Today
