The old Google Search Console is no longer available
After over two years of testing the new Google Search Console and bringing it out of just about a year ago, Google has announced it has shut down the old Google Search Console. The announcement. Google said, “Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages.” Full Story: Search Engine Land
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur. Full Story: Search Engine Land
How Inbound Marketing Has Changed Local SEO
You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously since the days of Ask Jeeves, AOL portals, and Alta Vista. Google has obviously become the juggernaut – it’s even a verb in conversation – and the sheer number of websites has affected SEO. Full Story: Business 2 Community
How to Identify Your True Web Audience
As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the website visitors we think we want to reach and captivate. Full Story: Search Engine Journal
Is Paying for ‘Likes’ and ‘Followers’ for Your Social Media Posts Worth it? Think Again!
Growing a following and growing it fast can be one of the most important parts of an online business. By not doing this you may fall victim to the likelihood of failure, as more than half of small businesses collapse within the first five years of their life. It comes as no surprise though that finding a group of buyers or followers can reduce the chances of this happening to you. Full Story: Entrepreneur
The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead
Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%. Full Story: Entrepreneur
The best social media management tools for small businesses
Social media is a great way to spread the word about your business, connect with customers and network within your niche. Constantly posting to each of your social media accounts like Instagram, Facebook, and Twitter can be daunting, however, and hiring a social media specialist may not be in the budget. Full Story: Digital Trends
The Future Of Social Media For Businesses
One trend, which is proving to yield high returns, is investing in community and establishing a unique tone of voice, which existing and prospecting customers feel positive sentiment towards. Since its inception, social media has often been used as a transactional platform and a huge reach tool for brands to sell directly to consumers with offers and discounts. Full Story: MinuteHack
Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up
Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. Full Story: MarTech Series
5 reasons why online business owners should learn SEO
Whether you are entirely or partially running your business online it’s best when you take whole advantage of the opportunity. Conducting business online has numerous benefits; a key benefit being hugely saving on cost. However, most of the benefits will be more useful when you know how to use the tools provided. Creating a quality website for your business is a great step but that’s the beginning. Full Story: Business Matters
Why Is Delaying SEO a Bad Idea?
One of the most common misconceptions about search engine optimization (SEO) is that it’s something that can just be done later. This mentality shows that some entrepreneurs still haven’t clearly grasped the essence of timing when it comes to optimizing content for search engines. Full Story: EIN News
Among these articles, each penned by knowledgeable marketers and SEOs (or at least, knowledgeable enough to get their own article ranking on the first page for that query) there will be a variety of different opinions about which ranking factors are most important in 2019 and how heavily they are weighted. Full Story: Econsultancy
SEO tactics that can help your start-up business push forward
Some people would tell you that generating backlinks through search engine optimization is no longer effective in this day and age. And the Internet has grown past the need for antiquated marketing tactics, and your start-up will have to look elsewhere for the perfect marketing strategy. However, that could not be farther from the truth. SEO is experiencing a surge in popularity that is not going to slow down anytime soon – and for good reason. Full Story:
What Is a Google Penalty in SEO?
The term “penalty” is often used very loosely in SEO circles. When a site experiences a downturn in traffic and visibility the SEO will often say that downturn was the result of a “penalty” whether that downturn was manually applied or algorithmically. This use of the term, however, is not accurate. Full Story: Search Engine Journal
Want to Rank #1? 6 Tips to Create SEO-Friendly Content
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. Full Story: Search Engine Journal
10 Tips to Improve Your Website’s SEO Ranking
This is why SEO is critical to today’s businesses. If internet users can’t find you, do you even exist? But the question still remains – even 20 years or more into this world of search engines – how can you improve your website’s SEO ranking? There are so many tips out there, you could spend a lifetime tracking them down and implementing them. Full Story: Business 2 Community
How Data Blending Can Enhance Your SEO Efforts
Over the past several years, search engine optimization (SEO) has undergone a transformation. While tactics such as keyword research, backlinks, internal linking, and proper website architecture are still important, they are not the only thing you should be doing. And while quality long-form content is still every bit as critical to your success, it cannot guarantee it. Full Story: MarTech Advisor
An Enterprise SEO Framework: From Crawling to Conversions
Google only crawls about half the pages on large enterprise websites. That mean half of the pages on your enterprise website won’t be added to Google’s index. It also means they can’t rank or generate organic traffic and revenue for the business. Full Story: Search Engine Journal
Do it yourself SEO or should I hire an SEO company?
Getting tons of website traffic is conditional on a variety of factors, the nature of one’s blog/website, the degree of competition for topics and key words, the following web-masters are able to bring to the site over time along with building an engaging social media profile – where hopefully many of your posts are widely shared. Full Story: scallywagandvagabond
Easy Ways to Boost Your Company’s SEO
By now, most businesses that want to reach people online know the term search engine optimisation. SEO is a key component of having a site rank on search engines, making it easier for potential customers to find a site and ultimately use its products or services. However, SEO comprises many different aspects that can make the task daunting, particularly to those who are not experts in the space. Fortunately, there are several simple steps anyone can take to boost a company’s SEO over time. Full Story: Virtual-Strategy Magazine
