How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Full Story: Search Engine Watch

Google’s Mobile-Friendly Test Doesn’t Follow Robots.txt Rules

Google’s John Mueller recently advised the company’s mobile-friendly test doesn’t follow the rules written in robots.txt files. This topic came up in a Google Webmaster Central hangout where a question was asked about the mobile-friendly test and its relation to crawling and indexing. Full Story: Search Engine Journal

SEO: How Google Reads and Renders JavaScript

JavaScript can improve a shopper’s buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine optimization is concerned, JavaScript requires an extra degree of care. Full Story: Practical Ecommerce

Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes

5 Totally Legal Ways to Spy on Competitors, Baby

Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct or indirect competitors. Their marketing tactics have context, relevance, and a strong connection to your own interests. Plus, your competitors by nature are targeting your ideal demographics, and that means there are loads of relevant things you can learn regarding your audience. Full Story: Business 2 Community

Six SEO Tips To Make Your Videos More Discoverable

You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage in content marketing face, and it makes them question whether their investment in the video was truly worth it. Full Story: Entrepreneur

6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. Full Story: Business 2 Community

Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes

Creating an Effective SEO Content Marketing Strategy

SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the process of bringing in organic, or free, website traffic from the search engines. All search engines like Google and Bing have a search engine results page that delivers search results to users based on keywords and phrases that they’ve typed into the search bar.” Full Story: TechFunnel

5 Tips to Improve Your Regional SEO Strategy

For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Full Story: Search Engine Journal

8 SEO tools most used by bloggers and marketers in 2019

Without search engine optimisation, it becomes tough for any business to survive the competition in this age of cutthroat competition. With the increase in internet traffic promoting brands and products through SEO 2019 will be a significant tool to stay on the top of the search engine list One can get many tools, but not all are as good as they are claimed and listed below are some of the best SEO tools India that needs to be used by bloggers in 2019. Full Story: e27

8 Local Search Engine Optimization Tips for Bing

There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Full Story: Search Engine Journal

3 SEO Tips to Skyrocket Old Article Traffic in Under 30 Minutes

We all have been there where we saw a content piece, looked at rankings and felt something was odd about it. And it isn’t difficult to see what was wrong. While we could all do hundreds of things to improve our on-page SEO and increase organic rankings. But there are some SEO tactics that take minutes to implement, and then there are some that take hours or even days. Full Story: Business 2 Community

STRATEGIC SEO FOR SMALL BUSINESSES

Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google. Full Story: BBN Times

Magento SEO Checklist: 6 Essentials When Setting Up Your Store

Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally. As with many website platforms, Magento comes with a large amount of customized features allowing their customers to create their online store the exact way they need it. Full Story: Search Engine Journal

Google Publishes a New Guide to JavaScript SEO Basics

Google has published a new developer document that goes over the basics of JavaScript SEO. The guide was written by Google’s Martin Splitt and Lizzi Harvey. Splitt has become an authority on JavaScript SEO, having recently produced a video series on the subject. Full Story: Search Engine Journal

Is SEO Friendly Content Critical For Local Business Website?

On a business website, content is the most important factor, and SEO friendly content is even more important for the various local business owner. If the business has rich articles, it can rank itself among the top in the search engines. Full Story: Middle East Headlines

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Topic clusters have been a popular trend in blogging and SEO for a few years now. While many have heard of this tactic, few have nailed it. If executed properly, topic clusters can be the catalyst that launches your website to the top of the search engine results pages. Full Story: Search Engine Journal

How to Improve Your SEO Rankings

What is the first thing that comes to mind when you see the word ‘SEO’? What are some of the things you concentrate on when you are trying to improve SEO on your website to increase its ranking in search results? Many website owners spend most of their time researching and adjusting their keywords and associated phrases, without considering anything else. Full Story: Times Connection

Rank Boosting Tips That Are Easy to Achieve

Pay per click (PPC) advertising and social media resources are an important tool to help give your business brand, engage your audience, and increase your revenue. However, these should not make you lose sight of the importance of SEO. Full Story: PC Tech Magazine

7 SEO Mistakes That Can Hurt Your SEO Ranking

SEO has remained a valuable tool for driving organic traffic, generating lead and boosting ROI. Website visitors will likely visit your site if it appears on the first page of search results. Avoid making any of these mistakes as you implement your SEO marketing strategy. Full Story: Techzone360