5 Totally Legal Ways to Spy on Competitors, Baby

Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct or indirect competitors. Their marketing tactics have context, relevance, and a strong connection to your own interests. Plus, your competitors by nature are targeting your ideal demographics, and that means there are loads of relevant things you can learn regarding your audience. Full Story: Business 2 Community

Six SEO Tips To Make Your Videos More Discoverable

You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage in content marketing face, and it makes them question whether their investment in the video was truly worth it. Full Story: Entrepreneur

6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. Full Story: Business 2 Community

Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes

How to Do Technical SEO for Ecommerce Websites

Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers. Full Story: Search Engine Journal

Want to Rank #1? 6 Tips to Create SEO-Friendly Content

SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. Full Story: Search Engine Journal

10 Tips to Improve Your Website’s SEO Ranking

This is why SEO is critical to today’s businesses. If internet users can’t find you, do you even exist? But the question still remains – even 20 years or more into this world of search engines – how can you improve your website’s SEO ranking? There are so many tips out there, you could spend a lifetime tracking them down and implementing them. Full Story: Business 2 Community

Low-Hanging Technical SEO Fruit for Local Ranking

Local SEO is powerful. If you run an ice cream shop out of Wichita, Kansas, then you’d probably want to show up on Google when a person there searches for ice cream. Search engines have become crucial for existing and potential customers to connect with businesses. Full Story: Street Fight

10 Best Readability Tools to Check Your SEO Content

In fact, details like these can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. Competitive content writers will use every tool at their disposal as they create content. Full Story: Search Engine Journal

SEO Tips When URLs Differ for Mobile and Desktop

If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more important than ever. Full Story: Practical Ecommerce

An Advanced SEO Guide to Top Rankings on Amazon

Amazon optimization is more than just listing optimization. Listing and sales optimization on Amazon isn’t always intuitive, especially if you come from a Google SEO background. While both Amazon and Google are primarily powered through search, what they value for organic ranking is strikingly different. Full Story: Search Engine Journal

Google Search Team Stricter With Google’s Internal SEO Team

John Mueller from Google said that the Google search team is very strict with Google’s internal SEO team. He said on Reddit “I imagine the SEO team at Google has a pretty hard time comparatively, given how strictly we separate the rest of search from their side.” Full Story: Search Engine Roundtable