By Integrated Marketing Platform   | April 14, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Learn How to Build an Effective, Modern Digital Marketing Strategy

The world of digital marketing is constantly evolving, forcing businesses to change with it to stay ahead of the curve. Full Story: Entrepreneur

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data. Full Story: Search Engine Journal

5 Important Digital Marketing KPIs To Track

Your marketing strategy is only as good as the time you take to verify its effectiveness. Full Story: Forbes

Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?

Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. Full Story: CMSWire

Marketing Shifts To Experience And Data Becomes King

In 1996, Bill Gates wrote an essay titled, “Content is King.” Today, more than 25 years later, content remains extremely important, but we now know that data is the real king within a digital marketing plan. Full Story: Forbes

Responsible Marketing Practices for 2022

In today’s time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important; it is a crucial aspect. Full Story: MarTech Series

What are The Best Marketing Strategies for 2022?

If you’re about to embark on designing your brand-new marketing strategy for 2022 … Full Story: Startup Info

Marketing Challenges Facing Small Business Owners (plus how to solve them)

On the surface, that’s telling you marketing is the bedrock of any business endeavor. Get it right, and whatever you put out will go boom. Full Story: Startup Info

SOCIAL MEDIA

3 ways retailers can leverage social media during a crisis

Social media is not only the place to see the latest fashion trends or newest TikTok dance. Full Story: National Retail Federation

4 Retail Tips for Selling on Social Media

Already connecting with customers on social? Hootsuite shares tips for turning those engagements into revenue. Full Story: Furniture Lighting & Decor

5 Social Media Marketing Ideas to Help Plumbing Businesses Gain Leads and Customers

If you run a plumbing business and want to differentiate yourself from your competitors, customer service may not be enough. Full Story: RealtyBizNews

6 Ways To Make Your Video Content Stand Out On Social Media

Images, pictures, photos, GIFs and infographics are common mediums to meet on different social media platforms. Full Story: Shout Out UK

SEARCH ENGINE

A 7-Step SEO Process For Long-Term Search Success

Before you realize the promise of SEO, you have to go through the process. Learn how you can bring traffic, leads, revenue, and success to your business. Full Story: Search Engine Journal

How to Use SEO to Grow Your Business

No matter how much you would like to expand your business online, you cannot run it without SEO. Full Story: CoFounder Magazine

Top 8 SEO and digital marketing trends of 2022

In today’s tech-driven world, it’s already considered a disservice if your business doesn’t have an online presence. Full Story: The Canberra Times

SEO: Using Wayback Machine, Google Cache

Search engine optimization tools come and go. But two have been around for decades and remain essential and free: Wayback Machine and Google cache. Full Story: Practical Ecommerce

MOBILE MARKETING

Mobile Marketing B2b Tactics?

Using text messages, social media marketing, location-based marketing, proximity marketing, and in-app marketing, among others, mobile marketing can reach as many consumers as possible. Full Story: ICTSD

Value Of Mobile Marketing To B2b?

Based on BCG estimates, the ability to streamline operations faster could cost B2B vendors with $2 billion in revenue an estimated $30 million to $60 million in bottom-line profits, or 1% to 20% of sales. Full Story: ICTSD

Quickbooks Pro vs Premier: What’s The Difference?

QuickBooks is arguably one of the most popular names in accounting software. Full Story: Forbes

Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them

The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink

DIGITAL SIGNAGE/ SCREEN MEDIA

5 Apple/iOS trends to look for in 2022 and beyond

For years, Apple’s company technology, including both its hardware and its primary software platform: iOS, has become more advanced. Full Story: Digital Signage Today

Custom shopping centre kiosks defy ‘wet taco’ climate

Building outdoor screen solutions for sites in Austin, Texas can be like wrapping an LCD display in a ‘wet taco’. Full Story: AV Magazine

EMAIL MARKETING

Email marketing trends in 2022: examining design, privacy and process

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. Full Story: Econsultancy

How to create and send effective HTML newsletters

How to choose the best HTML newsletter and email software. Full Story: TechRadar

E-COMMERCE

E-commerce marketers – if you don’t know your customers, you’ve ‘got no chance’

E-commerce sales are booming – but with big digital changes afoot, marketers must find new ways to deliver value to their customers. Full Story: The Drum

Better E-Commerce Stock: Shopify vs. Alibaba

Should investors consider buying either beaten-down stock right now? Let’s review their business models, challenges, and valuations to decide. Full Story: The Motley Fool

PUBLIC RELATIONS

Should PR Agencies Not Represent Fossil Fuel Clients?

Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer

Concept PR’s Practice announces new PR mandate wins

Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media

MARKET RESEARCH

Role Of Market Research In B2b Marketing?

Strong market research for B2B companies is necessary to understand who they are as well as why they want to purchase their products. Full Story: ICTSD

WEB DEVELOPMENT

How Small Companies Can Scale Quickly

Since creative direction and web development are central pillars of what we deliver, those roles are prioritized in our leadership structure. Full Story: Forbes

Make your web presence visible with web development services

Website creation is one of the notable things you need to take into attention. Full Story: iLounge

MARKETING AUTOMATION

If You Want to Succeed With Artificial Intelligence in Marketing, Invest in People

Almost every list of martech trends forecast how artificial intelligence (AI) will transform marketing. While AI offers benefits, optimizing automation is only half the job. Full Story: CMSWire

Artificial intelligence (AI): 7 roles to prioritize now

Which artificial intelligence (AI) jobs are hottest now? Consider these seven AI/ML roles to prioritize in your organization. Full Story: The Enterprisers Project

ANALYTICS & BUSINESS INTELLIGENCE

Putting An End To Reporting Madness: Best Practices For Using Analytics Catalogs

Have you ever stopped to think about how much time your organization spends on reporting? Full Story: Forbes

Marketing Analytics B2b Roles And Responsibilities?

As a whole, marketing specialists focusing on product marketing synthesize research to make better decisions about where they sell products and what customers buy, as well as what price they sell their products for. Full Story: ICTSD

ARTIFICIAL INTELLIGENCE

Putting An End To Reporting Madness: Best Practices For Using Analytics Catalogs

Have you ever stopped to think about how much time your organization spends on reporting? Full Story: Forbes

Marketing Analytics B2b Roles And Responsibilities?

As a whole, marketing specialists focusing on product marketing synthesize research to make better decisions about where they sell products and what customers buy, as well as what price they sell their products for. Full Story: ICTSD

BRANDING AND DESIGN

Users in the US can now ask the Alexa voice assistant to ‘grow a tree’

“Alexa, grow a tree!” That is what US residents with an Alexa smart speaker will now be able to ask of their voice assistant. They will then be able to track the number of trees planted in real time from their Amazon Pay account. Full Story: The Star

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