By Integrated Marketing Platform   | June 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The 8 Most Popular Types of Digital Marketing

Traditionally, brands advertised in the mediums of the day, namely print (newspapers and magazines), television and radio. Full Story: CMSWire

How To Use Content Marketing To Support B2B Customer Retention

In the B2B marketing arena, content marketing has been recognized as a key component of the customer acquisition sales funnel. Full Story: Forbes

Sales And Marketing Synergy: It’s Time To Unleash The Power Of Now

Collaboration has always been a key element of an effective sales and marketing effort. The goal? Full Story: Forbes

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign. Full Story: Search Engine Journal

Marketing agility needs to be a strategic response

Agility can be a tool that goes beyond marketing and empowers your entire business in uncertain times. Full Story: ClickZ

How to Boost Your Marketing with Customer Recommendations

You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring budget. Full Story: Business 2 Community

How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic

The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Full Story: Business 2 Community

6 Benefits of Instagram Marketing for Your Business

Every business should have a social media marketing strategy – does yours? Full Story: Influencive

SOCIAL MEDIA

How can you effectively measure social media marketing?

Social media ROI is one of the most important key performance indicators (KPIs) in marketing. It is often expressed as a percentage. Full Story: The Drum

Social Media Can Help Create Your Next Persuasive Speech

But I have another reason for spending time on TikTok—as well as on Twitter and Instagram. Full Story: Forbes

How to avoid your business being ambushed on social media: Part 2

That businesses are running scared of Twitter is a known known. The micro-blogging site is a great leveller. Full Story: TheArticle

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? Full Story: Business 2 Community

SEARCH ENGINE

8 Tips To Choose The Right SEO Agency (With Infographic)

Finding an agency to manage your search engine optimization (SEO) is easy. Choosing the right SEO agency is not. Full Story: JumpFly

Google On How Long SEO Takes

Google’s John Mueller answers how long SEO takes for new pages. Full Story: Search Engine Journal

SEO Tools That Every Entry-level Marketer Should Master

Search Engine Optimization (SEO) tools are especially important for any online business looking to improve conversion rates. Full Story: MarTech Series

The Complete Guide to GMB Attributes for Local SEO

Learn how to use GMB attributes to optimize your local listings and drive more business from Google My Business. Full Story: Search Engine Journal

MOBILE MARKETING

Quarterly mobile app spending hits all-time record

Never has the mobile app market brought in as much money as it did in Q2 2021. Full Story: Yahoo News Singapore

How to use A/B testing to get the most out of mobile marketing

Mobile optimisation through A/B testing is becoming increasingly important. Full Story: Mobile Marketing Magazine

How can businesses protect their mobile apps from cyber-attacks?

Businesses can follow these few simple steps to secure their apps against rising cyber threats. Full Story: ITProPortal

Why TechAhead Deliver Results? These 3 Tech-Fuelled Strategies Are The Gamechanger

Mobile app development ecosystem has undergone a tremendous transformation in the last decade or so. Full Story: iLounge

DIGITAL SIGNAGE/ SCREEN MEDIA

The lockdown boom in retail AV and digital signage

It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. Full Story: AV Magazine

How to reach customers at the time of purchase

Unlike traditional OOH, which is bought direct and based on fixed locations, programmatic digital-out-of-home (DOOH) utilises interactive formats like video and … Full Story: Inside Retail

EMAIL MARKETING

A Beginners Guide to 8 Email Marketing Strategies

The cutthroat email inbox of your average consumer roils with marketing messages. Full Story: Business 2 Community

6 Ways to Improve Your Email Marketing

Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. Full Story: Business 2 Community

E-COMMERCE

3 Ways You Can Improve Your eCommerce Business’s Warehouse

Owning a business is difficult enough before you add any problems associated with logistics. Full Story: TechBullion

Shopify unveils its vision for the future of ecommerce

Shopify has taken the covers off a host of new features and improvements to the functionality of its ecommerce portfolio at its Unite 2021 event. Full Story: TechRadar

PUBLIC RELATIONS

Startups, stop paying so much for PR

Startups, you are paying too much for public relations. Full Story: Sifted

Three Metrics for Measuring PR Campaign and Marcomms Success

However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task, a recent IBA primary research study found. Full Story: MarketingProfs

MARKET RESEARCH

Amazon stays atop fast-growing cloud computing market: Survey

Amazon remained the dominant global cloud computing firm in 2020 as rivals including Microsoft, Alibaba and Google gained ground in the fast-growing market, a research firm said. Full Story: The Jakarta Post

WEB DEVELOPMENT

7 Web Development Trends in 2021: Latest Web Technology

With a significant increase in web traffic due to the ongoing pandemic, a critical thing to stay up-to-date with is web development trends. Full Story: Dekh News

How To Build the Best Website for Your Business?

There’s a lot to consider when it comes to designing and building a website for your business. Here is a site to guide you about web development. Full Story: Vents Magazine

MARKETING AUTOMATION

Seven Marketing Automation Campaigns That Should Get You Promoted

Marketing automation platforms can produce fantastic results, and the key to that success is using the right campaign—striking the balance between one that just scratches the surface and one that’s so complicated that any expected return wouldn’t be worth the expended effort. Full Story: MarketingProfs

Why Adopting Artificial Intelligence is Vital for the B2B Industry

A lot has happened in the AI segment in the preceding year. Experts have in fact called it ‘The Power of Now’. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

Three Software Solutions You Can Use for Your Startup

In an age when more professionals are choosing to explore alternative career paths rather than just diving headfirst into the corporate world, plenty has succumbed to their entrepreneurial spirits. Full Story: Student Assembly

Maximize ROI With These 5 Marketing Analytics Tips

John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Full Story: Business 2 Community

BRANDING AND DESIGN

Branding is more than a logo

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. Full Story: Fast Company

Why ROI is detrimental to B2B branding

We all live in the real world. We all get a paycheck. We have to do big kid things like buy groceries, pay rent, and all those other adult things that somehow landed on our plates. Full Story: The Drum

VOICE STRATEGIES

Alexa can now recognize your child’s voice, if you want

The new Alexa Voice Profiles for Kids rolls out this week and will ID up to four children in a family. Full Story: Gearbrain

The Linux Foundation is working to improve voice recognition ethics

Want voice recognition but don’t trust Alexa? The Linux Foundation has your back. Full Story: Ars Technica

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