By Integrated Marketing Platform | March 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Supercharge Your Digital Marketing with Augmented Reality Campaigns
The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. Full Story: Entrepreneur
The Power of Visual Communication in Digital Marketing
Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. Full Story: Business 2 Community
Your Top 5 Marketing Objectives – Solved!
The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives, marketing strategies, and media buying decisions. Full Story: Business 2 Community
How to Position Your Product as Next-Generation
People are like raccoons: we’re attracted to the new, shiny object. Customers want to buy whatever’s innovative or cutting-edge. Full Story: CMSWire
What Is The Future Of Legal Marketing, Near-Term And Ongoing?
In an age of ever-evolving technology, the world is becoming increasingly digitized and reliant on online applications. Full Story: Forbes
Do’s and Don’ts of Starting Your Own Business
Have you ever wanted to start a business? If that is the case, then there are many business opportunities out there that you might be interested in looking into. Full Story: The African Exponent
5 Content Marketing Ideas for April 2021
Content marketing opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. Full Story: Practical Ecommerce
How marketing can thrive in these uncertain times
These are uncertain times. Amid lockdowns, recession, vaccination rollouts and optimism for the future, this is a volatile and complex period. Full Story: Marketing Week
SOCIAL MEDIA
8 companies that are helping MSMEs grow business online on social media platforms
If you are an MSME seller on social media platforms, these companies can help you grow and boost your business by reaching out to your extended customer base. Full Story: YourStory.com
Why we use Social Media for Growing Traffic and Sales for our Business?
There was a time when social media platforms were used to make internet friends or to stay connected with friends and family. Full Story: VENTS Magazine
Is the future of social media audio only?
Social media, as we know it, might be headed for a big change. In the world of texts, photos and videos, an old trick is making a silent, but stomping comeback – audio chat rooms. Full Story: The Daily Star
An Informative Guide to Social Media Management Tools
Having the proper social media management tool can play a major role in the growth of a business. Full Story: Film Daily
SEARCH ENGINE
An underappreciated tool in the marketer’s kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore. Full Story: Campaign Asia-Pacific
9 SEO Tips that Will Increase Your Videos’ Visibility
Video as a medium has steadily grown to become the preferred type of content by audiences and marketers alike. Full Story: Business 2 Community
Shopify SEO: 8 Tips to Help Customers Find Your Store
Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business. Full Story: Business 2 Community
A Step-By-Step Guide to Winning at Product-Led Content Marketing
Learn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions. Full Story: Search Engine Journal
MOBILE MARKETING
Microsoft Teams update will make using the mobile app less of a chore
Microsoft Teams for mobile is getting a few handy new features. Full Story: TechRadar
Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Full Story: Search Engine Land
How contactless technology is defining the customer experience post-COVID-19
Contactless technologies have proven to be a game-changer for the air transport industry and beyond in recent months. Full Story: Future Travel Experience
Mobile business and productivity apps see 7.1 billion downloads in 2020
A study from the leading mobile data and analytics company revealed that mobile that consumers across the world installed business and productivity apps 7.1 billion times in 2020 – up 35% from 2019. Full Story: ComputerWeekly.com
DIGITAL SIGNAGE/ SCREEN MEDIA
The famous golden arches of McDonald’s revive its OOH appeal
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors. Full Story: Exchange4Media
Digital signage market to reach $27.8B by 2026
The digital signage market will grow from $16.3 billion to $27.8 billion by 2026, according to a report by MarketsandMarkets. Full Story: Retail Customer Experience
EMAIL MARKETING
From Email to TikTok, This Digital Marketing Training Covers It All
Learn how to grow your business online. Full Story: Entrepreneur
As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. Full Story: Digiday
E-COMMERCE
Customer Experience: Why It Has A Crowning Position in an eCommerce Marketplace?
No matter if you are selling salt or a ship, a customer was, is, and forever will be the king as it is them who actually help run a business. Full Story: Customer Think
Feast or famine typifies how B2B ecommerce sales grew in 2020
The total volume of all U.S. B2B sales boils down to how B2B buyers and sellers coped and changed with the times online in 2020. Full Story: B2B E-commerce World
PUBLIC RELATIONS
Top 7 PR And Branding Firms For Entrepreneurs In 2021
In today’s competitive digital landscape, building a strong brand image is no longer a choice. It’s a necessity. Full Story: Forbes
Why PR Still Remains Relevant, Despite The Power Of Instagram
In conversations with clients lately, I’ve been asked many times why they should keep on investing in PR when Instagram has become so powerful. Full Story: Forbes
MARKET RESEARCH
Two-thirds of UK businesses commissioned unused market research in 2020
Market research went unused among UK businesses due to the disruptions and delays caused by Covid-19, with one of the main factors being outdated data as a result of societal changes in the wake of the pandemic. Full Story: Information Age
How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values
While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a catalyst for more rapid change. Full Story: Customer Think
WEB DEVELOPMENT
Should You Outsource Web Development? Pros and Cons
When you have a big web development project coming up, the age-old question is: should you outsource it or should you try and do it in-house? Full Story: TechShout
iOS and Android developer Inspire Visual- tips to remember when hiring
There has been a shift in the consumer’s choices as well as demands, due to which the businesses and enterprises, as well as brands, are extensively investing in hiring the mobile app development agents. Full Story: nativenewsonline.net
MARKETING AUTOMATION
What If Media Group introduces AI tool to make marketing campaigns smarter
Automation is now seen as essential among marketers to bolster the outreach of campaigns, in part because of its ability to better target customer communications. Full Story: VentureBeat
B2B’s Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing
Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
DECISION INTELLIGENCE: EXPANDING THE HORIZON OF BUSINESS INTELLIGENCE
he volume of data businesses produce today carries much significance in terms of overall growth. Full Story: Analytics Insight
What’s Changed: 2021 Gartner Magic Quadrant for Data Science and Machine Learning Platforms
Data science and machine learning platforms can support tasks across the data science lifestyle like problem and business context understanding, data ingestion, data preparation, and data exploration. Full Story: Solutions Review
BRANDING AND DESIGN
Building an International Brand: What to Centralize, and What to Localize
As you build your startup, what do you keep local and where do you go global? Full Story: Entrepreneur
When It Comes Brand Building, Less Isn’t Always More
To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Full Story: B&T
VOICE STRATEGIES
How to Use a Voice Assistant Without It “Always Listening”
Voice assistants like Siri, Alexa, and Google Assistant are a convenient way to control smart home devices, set timers, hear the weather, and perform other common tasks. But, if you don’t like the “always listening” part, you can avoid it. Full Story: How-To Geek
Amazon now has a dedicated Alexa voice assistant app for the Xbox
Microsoft’s Xbox offers support for Amazon’s Alexa voice assistant so you can control certain features of the gaming console using voice commands. Full Story: XDA Developers