By Integrated Marketing Platform | August 05, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,
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MARKETING STRATEGY
Creating A Social-First Marketing Strategy? 14 Tips To Keep In Mind
Much of marketing is about meeting customers where they are—figuring out where you can reach them and how. Full Story: Forbes
Breaking The Cycle: The Insanity Principle In B2B Marketing
Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. Full Story: Forbes
Sustainability In Marketing: How Going Green Can Be More Than Just A Buzzword
We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. Full Story: Forbes
How To Leverage AI In Integrated Marketing Communications
Incorporating AI into my daily workflow has been nothing short of transformative, significantly simplifying tasks and boosting my productivity and that of my business. Full Story: Forbes
Multichannel Marketing For Brand Recognition? 11 Metrics To Watch
Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. Full Story: Forbes
3 Advertising Tips for Successful Small Business Marketing in 2024
There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. Full Story: CMSWire
SOCIAL MEDIA
Social Media May Need To Evolve To Retain Gen Z’s Interest
The rumors of the death of social media continue to be greatly exaggerated. Full Story: Forbes
Marketing on Reddit: What you need to know
Here’s what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers. Full Story: Martech
New social media features and updates to know this week
Enhanced AI-powered tools on X, Meta and TikTok. Full Story: PR Daily
Social Media Marketing In 2024: The Ultimate Guide
Social media marketing has become a vital component to the market mix of many businesses–large and small. Full Story: Forbes
SEARCH ENGINE
11 local SEO tools you should be using
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations. Full Story: Search Engine Land
Five SEO Mistakes That Can Sink Your Rankings
Many businesses take a DIY approach to SEO, looking to reduce costs and gain more control over their digital strategy. Full Story: Forbes
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more. Full Story: Search Engine Land
19 SEO Methods Biz Dev Teams Can Utilize To Boost Their Base
As Google algorithms continue to update, it can be difficult to choose the right SEO approach to take at any given time. Full Story: Forbes
Google Gives 5 SEO Insights On Google Trends
Google shares five practical insights about Google Trends that are useful for SEO and debugging search traffic issues. Full Story: Search Engine Journal
How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. Full Story: Search Engine Land
MOBILE MARKETING
Mobile App Security: Top 11 Threats and Ways to Mitigate Them
Packed with sensitive data and accessible from anywhere, mobile apps are every hacker’s dream. Full Story: G2
10+ Best Hybrid App Development Frameworks in 2024
Hybrid app development frameworks streamline the process by allowing developers to write a single codebase that works across multiple platforms. Full Story: Mobile App Daily
DIGITAL SIGNAGE/ SCREEN MEDIA
pDOOH: Powering OOH growth every step of the way
The out-of-home (OOH) advertising landscape, once dominated by the direct selling of static billboards offering fleeting glimpses of brand messages, Full Story: Media4Growth
EMAIL MARKETING
How to use AI in email marketing without losing the human touch
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Full Story: Martech
Best email marketing software in 2024
Email marketing is a crucial aspect of the modern digital marketing landscape, Full Story: USA Today
Mailchimp Pricing Guide (2024)
Mailchimp is an online marketing platform that allows business owners to manage communication with their target audience. Full Story: Forbes
E-COMMERCE
Best E-Commerce Platforms Of 2024
I performed an in-depth analysis to hone in on the best e-commerce platforms in 2024. Full Story: Forbes
AI in e-Commerce: Navigating Benefits, Challenges, and Future Trends
Generative AI is transforming the e-Commerce landscape. Full Story: eWeek
Eight Smart Digital Marketing Moves To Boost E-Commerce Success
Your business should always be improving, even when things are going well. Full Story: RollingStone
Ultimate E-Commerce Landing Page Conversion Checklist
Every visit to your online store represents a golden opportunity. Full Story: Forbes
Nations Agree On E-Commerce Rules Recognizing Digital Documents
More than 90 countries have signed an e-commerce agreement that sees them recognizing one another’s e-documents and e-signatures, Full Story: Forbes
PUBLIC RELATIONS
Why Public Relations practitioners require journalistic skills to excel
Journalists and PR experts rely on the decisions and actions of an organisation to work. The decisions and actions form the raw material for the messaging. Full Story: Business Daily
Streamlining investor relations: A playbook for efficiency and impact now available
The overwhelming daily ‘to-do list’ faced by most IROs is often bottlenecked by resource limitations and the ever-escalating responsibilities and demands on their time. Full Story: IR Magazine
New skills for investor relations
As the IR profession continues to evolve, so too do the key skills and attributes needed to become a successful professional in the capital markets. Full Story: IR Magazine
WEB DEVELOPMENT
20 Javascript Tools Revolutionizing Web Development Today
JavaScript has undergone significant transformations, playing an essential role in the evolution of web development. Full Story: Simplilearn
10 Best AI Website Builders (August 2024)
The landscape of website building has dramatically evolved with the introduction of artificial intelligence (AI) and no-code solutions. Full Story: Unite.Ai
Top 40+ Full Stack Development Courses
Top 40+ Full stack development courses to learn full stack development. Full Story: Analytics Insight
5 Tools That Made Me 10x Faster as a Web Developer
In this article, I’d like to share my top 5 tools that have helped me become more efficient and faster as a web developer. Full Story: Hackernoon
Kotlin vs Java: Ultimate Showdown in Modern App Development
Exploring the details of Kotlin vs Java and Java vs Kotlin is crucial for developers and decision-makers alike. Full Story: Simplilearn
MARKETING AUTOMATION
AI in Digital Marketing: How AI is Modifying The Digital Marketing Landscape
Technology and marketing have advanced significantly throughout the globe. Full Story: Simplilearn
Welcome to the Age of Marketing Automation: Amazon and Google Open the Door to Generative for Marketers
Let’s take a deeper look at the early iterations of an automation landslide throughout marketing. Full Story: Entrepreneur
How businesses are increasingly embracing the use of artificial intelligence
Artificial intelligence continues to progress rapidly in a wide spectrum of fields, including in the business sector. Full Story: Aol
AI in SEO: Strategies to Boost Your Digital Marketing
Revolutionize Your SEO Strategy with AI-Driven Tools and Techniques. Full Story: Analytics Insight
BRANDING AND DESIGN
How Smart Branding Can Help You Stand Out in a Crowd
Other than yelling “pick me, pick me!,” it’s hard to know how to make yourself seen and heard among all of your fellow actors also trying to get noticed. Full Story: Backstage
4 Tips To Improve Your Personal Brand To Get Hired
In the age of aesthetics on social media and online networking, building a strong personal brand is integral to landing your dream job. Full Story: Forbes
10 Best AI Graphic Design Tools (August 2024)
The digital design realm is witnessing an upheaval, thanks to the unprecedented influence of artificial intelligence (AI). Full Story: Unite.Ai
VOICE STRATEGIES
16 incredibly useful things Alexa can do on Amazon Echo
Alexa has grown into a pervasive personal assistant. Full Story: ZD Net
A first look at Apple Intelligence and its (slightly) smarter Siri
In iOS 18’s latest developer preview, Siri gets a glow-up. Full Story: The Verge
Google Gemini could soon get a lot more useful on your phone
Google has been rapidly improving Gemini since its introduction earlier this year. Full Story: Android Police
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