By Integrated Marketing Platform | June 19, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Ways Marketing Can Help Resolve Internal Issues Today
While Gartner Inc. states the importance of artificial intelligence (AI) usage to make better data-driven decisions in marketing in 2023, Full Story: Forbes
5 Innovative Ways To Use Content Marketing In 2023
Even for businesses that understand the benefits of content marketing, consistently coming up with good ideas can still be a huge challenge. Full Story: Forbes
How To Correctly Set Your Digital Marketing KPIs
Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. Full Story: Forbes
Data-Driven Marketing Content: Next Steps After A Google Core Update
Google’s core algorithm update in March disrupted many marketing plans. Full Story: Forbes
How to Implement Privacy by Design in Your Marketing Strategy
Implementing Privacy by Design in Your Marketing Strategy: A Comprehensive Guide. Full Story: CityLife
Recession Proof Marketing Strategies with Outcomes-Driven Affiliate Marketing
While the traditional marketing funnel follows the stages of awareness, interest, decision, and action, Full Story: MartechSeries
SOCIAL MEDIA
How social media influencers are shaping the business of Broadway
Three Broadway marketing executives break down their strategies for using social media personalities to drive ticket sales. Full Story: BroadwayNews
Social Media Marketing Tools For Massage Therapists
In today’s digital age, social media marketing tools can be just as important in attracting and retaining massage clients as is word-of-mouth. Full Story: Massage Magazine
Social media can be intimidating for healthcare providers to engage professionally with these days. Full Story: SoftwareAdvice
Using Hashtags for Social Media Success
What they are, how they work and what they can accomplish. Full Story: American Drycleaner
5 Powerful Mindset Shifts For Entrepreneurs Who Overthink Social Media
Being an entrepreneur is a different role to what it used to be. Full Story: Forbes
16 new social media features you need to know this week
Updates from Meta, Twitter, TikTok and more. Full Story: PR Daily
SEARCH ENGINE
How AI is Transforming the SEO Landscape for Small Businesses
Dive into the revolutionary world of AI and its transformative impact on Search Engine Optimization for small businesses. Full Story: Entrepreneur
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO. Full Story: Search Engine Land
How to build your own SEO ‘second brain’ (and why you need it)
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites. Full Story: Search Engine Land
Is Index Bloat A Real Concern For Seo?
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue. Full Story: BrowserMedia
Boost Your Website’s Traffic with AI-Powered SEO Strategies. Explore now!
Learn the ways to boost your website’s traffic with AI-Powered SEO strategies and content creation. Full Story: AnalyticsInsight
MOBILE MARKETING
Mobile App Testing: Top-notch Security
Our daily lives have become completely dependent on mobile applications. Full Story: Security Boulevard
7 Key Trends Shaping Mobile Marketing Campaigns
Nothing is stopping digital mobile marketing from continuing to transform in the coming years. Full Story: Telemedia Online
The importance of understanding mobile advertising
Mobile advertising is an effective marketing strategy, Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic’s ad targeting and optimization come to digital out-of-home
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Full Story: Martech
Four Benefits of Programmatic DOOH
The ways in which audiences can be reached through Digital Out-Of-Home (DOOH) advertising are ever-expanding. Full Story: Avixa
The Pros and Cons of Cloud-Based Digital Signage Solutions
In recent years, the digital signage industry has experienced a significant shift towards cloud-based solutions. Full Story: CityLife
EMAIL MARKETING
Email tools to make your marketing pop out
In today’s fast-paced digital world, email marketing is one of the most effective ways to connect with your audience. Full Story: Startup.info
How to Achieve Hyper-Personalization in Email Marketing
Harnessing the Power of Data for Hyper-Personalized Email Marketing Campaigns. Full Story: CityLife
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Full Story: Martech
E-COMMERCE
How E-Commerce Businesses Can Fight Inflation
Consumers continue tightening their belts as the cost-of-living crisis bites. And the outlook isn’t ideal. Full Story: TotalRetail
Is Social Commerce the Future of e-Commerce?
The e-commerce landscape is constantly changing. Full Story: Finance Magnates
7 Costly Mistakes e-Commerce Entrepreneurs Must Avoid
One would be hard-pressed to come up with an example of a product that consumers are not yet buying online in 2023. Full Story: readwrite
The Biggest Mistakes E-Commerce Websites Make And How To Avoid Them
There is so much money to be made in eCommerce…however, it is also one of the most saturated and highly competitive industries as well. Full Story: The Tech Edvocate
How modern e-commerce brands can build lifelong customer relationships
All brands want lifetime customers — but how do you go about building those lasting relationships? Full Story: Retail Customer Experience
PUBLIC RELATIONS
Seven Effective Strategies For Startups To Gain Free PR
In order to grow, startups need to gain brand awareness, credibility and trust among their target audience. Full Story: Forbes
6 PR Areas To Focus On When Starting A Business
In the early days of starting a business, one area of focus should be your PR strategy, message, and implementation. Full Story: TechRound
PR Pros: Do You Know What Your Professional Boundaries Are?
Over the course of your career, people are always going to ask you to do things you don’t want to do. Full Story: Forbes
WEB DEVELOPMENT
3 Simple Tips To Make Web Development Delightful
People often ask me why a branding agency builds so many websites. Full Story: Forbes
JAMstack vs Traditional Web Development: A Comprehensive Comparison
In recent years, the web development landscape has seen a significant shift in the way websites and applications are built and deployed. Full Story: CityLife
The Future of Web Development: Embracing Server-side Rendering
The future of web development is rapidly evolving, Full Story: CityLife
What Is Alpine.js and How Do You Use It?
There’s an abundance of JavaScript frameworks, but Alpine’s simplicity and ease of use make it an excellent candidate for beginners. Full Story: Make Use Of
7 Technical Skills for Front-End Developers
In the fast-paced and ever-evolving digital landscape we find ourselves in, front-end developers hold the key to crafting visually stunning and user-friendly websites. Full Story: Techloy
MARKETING AUTOMATION
Customer Data Platforms: A Key Component of Modern Marketing Automation
In today’s fast-paced digital world, businesses are increasingly relying on data-driven marketing strategies to stay ahead of the competition. Full Story: CityLife
Automation And Forecasting: Revolutionizing Business With AI
Artificial intelligence (AI) has made significant strides in the past year, and as businesses generate and collect more data. Full Story: Forbes
Is Artificial Intelligence Shaping The Future Of Business Marketing?
Artificial Intelligence (AI) is indisputably shaping the future of business marketing. Full Story: Analytics Insight
How to Get Comfortable with Generative AI in Your Marketing Strategy
There’s no doubt that generative artificial intelligence has enormous potential to revolutionize the way financial institutions approach marketing. Full Story: The Financial Brand
ANALYTICS & BUSINESS INTELLIGENCE
The Future of Business Intelligence: Predictive Analytics
Harnessing the Power of Predictive Analytics for Business Intelligence: A Glimpse into the Future. Full Story: CityLife
Big Data Analytics: Why Is It So Crucial For Business Intelligence?
Understand the relationship between big data and business intelligence. Full Story: KD Nugget
BRANDING AND DESIGN
10 Indices That Professional Marketing Should Be Entrusted With Your Branding
The best shift and benefit is everything is digital, making consumer behavior traceable easily. Full Story: TycoonStory
Branding For Tech Businesses: 8 Tips To Power Up Your Conversions
The recipe for success when running a tech startup includes many ingredients. Full Story: Tech Bullion
13 AI Graphic Design Tools to Boost Your Workflow
Artificial intelligence can help enhance your productivity as a graphic designer, but what are the best tools you can use? Full Story: Make Use Of
VOICE STRATEGIES
Amazon’s ‘Hey Disney!’ voice assistant is now available
Amazon and Disney announced Thursday that “Hey Disney!,” Full Story: TechCrunch
How to clear Siri suggestions easily
The iPhone wouldn’t be complete without Apple’s virtual assistant, Siri. Siri Suggestions is one of its functions, Full Story: Ghacks
How to make Siri listen to you longer on iPhone and iPad
Be the boss of Apple’s Siri – not the other way around. Full Story: Foxnews
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