Data Analytics: Using hard data to create marketing campaigns

While browsing websites, users are sometimes greeted by a pop-up asking them to take part in a customer feedback survey. Full Story: The Edge Markets

Google Analytics Will Track Data Without Cookies

When cookies aren’t available, Google Analytics will soon be able to gather data using machine learning. Full Story: Search Engine Journal

Why is Business Intelligence (BI) important?

Why do you need business intelligence in the age of big data? BI tools make data-driven decision-making a tangible, speedy reality. Full Story: The Enterprisers Project

Good, Better, Best: Evaluating e-Commerce Analytics Tools

Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Full Story: Global Trade Magazine

Can CPG e-Commerce Exist without Business Intelligence?

We’re more than a year now into a new era for CPG e-commerce. Full Story: AiThority.com

Small businesses can use analytics to boost marketing

Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing. Full Story: Post Bulletin

3 ways business can use data and analytics to change outcomes

Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive

Decoding intent data – reality or myth?

Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing

Business Intelligence: What makes it a crucial factor for an enterprise’s success?

Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory

The Google Analytics Metrics You Need to Track

It’s been said that you can’t improve what you don’t measure. An important part of your marketing is regularly evaluating how your efforts are performing, what’s working and what isn’t. Full Story: Promo Marketing