By Integrated Marketing Platform | May 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marrying Sales And Marketing: Did The Pandemic Rekindle A Flame?
I am a firm believer that marketing can and should be the sales team’s greatest asset. Full Story: Forbes
How Storage Asset Management succeeds by marketing its third-party storage owners
Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. Full Story: MarTech Today
Even startups on tight budgets can maximize their marketing impact
earch engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. Full Story: TechCrunch
The Best B2B Content Marketing Tactics You’re Probably Not Using
Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Full Story: Business 2 Community
5 Ways for Marketers to Improve Their Video Literacy
Video is an increasingly important part of connecting with and engaging customers today. Full Story: CMSWire
51% of Marketing Teams Are Agile
The annual report surveys hundreds of U.S. marketers to measure their implementation of, and success with, Agile marketing. Full Story: MarTech Cube
Five Ways To Close The Chasm In Sales And Marketing Alignment (And Achieve Higher ROI)
We’ve known for years that sales and marketing professionals disagree on how to grow revenue and who does the best job at fueling the lead generation funnel. Full Story: Forbes
SOCIAL MEDIA
Social Media Advertising for Service Brands
There’s so much marketing advice and so many case studies out there that might be interesting but not necessarily helpful to service brands. Full Story: Franchising.com
How to Find and Implement Social Media Best Practices
Turns out disinformation isn’t just a problem online. If you’re a digital practitioner, or trainer like me, I’m willing to bet you’ve had a conversation like this recently: Full Story: Campaigns & Elections
3 Tips for Managing Your Business’ Reputation Via Social Media
Starting today, take control of your company’s online image with some savvy social marketing. Full Story: Entrepreneur
HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
While the technological landscape of our times is too dynamic to stop and fixate on one trend, social media marketing is one of the themes that are here to stay. Full Story: The Zebra
SEARCH ENGINE
How to Use The Inverted Pyramid for SEO Copywriting
The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Full Story: Search Engine Journal
How Long Does SEO Take And Why?
“Good things come to those who wait.” Full Story: Forbes
5 Ways to Boost SEO on Your WordPress Site
Do you want to know how to optimize your WordPress site to get higher search rankings? Full Story: Business 2 Community
The importance of advanced SEO
A lot of people have been launching online stores in recent times as a consequence of the pandemic. Full Story: Business Matters
MOBILE MARKETING
Why should you use a chatbot in your mobile marketing strategy?
Today’s consumers are mobile-first, with mobile phone users far outnumbering laptop and PC users. Full Story: Mobile Marketing Magazine
Understanding Your App From a Monetary Perspective
The goal of an app is always to grow revenue. Full Story: WRCB-TV
Google Chat finally rolls out to Gmail users: How to get early access
The ability to access Chat messages directly from Gmail is now available to more users. Full Story: Pocket-lint
Americans Use Their Mobile Phone To Replace Their Landline Phones
Zoom is the hot technology of the last year to be sure. Covid made the word – Zoom – a household name. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can help your Worthing business
Blue Billboard offers the free installation of digital signage displays in business premises, as well as managing advertising on those displays. Full Story: Worthing Herald
TrouDigital on Post-Pandemic Trends in Digital Signage
The pandemic has changed the world in which we live. Full Story: Business Matters
EMAIL MARKETING
Boost Your Email Engagement in 15 Minutes or Less
Boosting email engagement is not nearly as complicated as young brands tend to think, especially if you are already familiar with using insights and have previous experience in marketing. Full Story: Business 2 Community
Growing Your Best Retail Store Email List
With the rise of social media platforms, messenger services, and chat apps over the past ten years, some may have expected retail email marketing to fall by the wayside. Full Story: Business 2 Community
E-COMMERCE
4 eCommerce website builders for your business
As a business owner, having an e-commerce website is arguably the simplest and fastest way to sell online. Full Story: Nairametrics
Why WordPress is great for your ecommerce website
With the US on track to become a trillion-dollar ecommerce market by 2022, ecommerce activity is beating even bullish expectations. Full Story: TechRadar
PUBLIC RELATIONS
5 ways to raise your startup’s PR game
There’s a lot of noise out there. The ability to effectively communicate can make or break your launch. Full Story: TechCrunch
Why It’s Critical to Get PR Involved in Product Development and Launch
In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. Full Story: PRNEWS
MARKET RESEARCH
Market Research Tips From Industry Titans Aileen Lee, Brad Gerstner, And Joey Zwillinger
It’s not every year that businesses are in the position of needing to bounce back from a pandemic with pent-up demand and rapid changes in consumer behavior. Full Story: Forbes
WEB DEVELOPMENT
How to Ensure Web Application Security
It is impossible to develop an application that is 100% secure. No matter how hard you try and how in-depth and strict your development approach is, threats can arise as the application security scenario is a dynamic one. Full Story: I Programmer
Website trends: What will the future of web design look like?
As we shift more and more into the online world, first impressions matter now, just as much as they did when we were constructing physical storefronts for people to walk into. Full Story: Whyalla News
MARKETING AUTOMATION
Marketing automation: What it is and how it works
Let’s start by answering the question: What is marketing automation? Full Story: Doxee
10 Marketing Predictions for a New Decade
The end of each year brings forth all kinds of predictions and forecasts for the year to come. Full Story: Franchising.com
ANALYTICS & BUSINESS INTELLIGENCE
Why is Business Intelligence (BI) important?
Why do you need business intelligence in the age of big data? BI tools make data-driven decision-making a tangible, speedy reality. Full Story: The Enterprisers Project
Good, Better, Best: Evaluating e-Commerce Analytics Tools
Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Full Story: Global Trade Magazine
BRANDING AND DESIGN
Creating a solid digital brand building strategy is essential for businesses exploring the digital opportunities that exist. Full Story: Bizcommunity
Bye Bye, Boundaries: Push Your Brand’s Marketing To The Next Level
The past year has changed all of our lives — the way we work, live, love and laugh. This was a code red for global marketing departments. Full Story: Forbes
VOICE STRATEGIES
Google Assistant Gets ‘Your Apps’ Settings Menu, More Colourful UI in The Works: Reports
Google Assistant is said to be getting a new ‘Your apps’ settings menu allowing users to choose from two action preferences, allowing users to customise how the voice assistant interacts with each app. Full Story: Gadgets 360
Ford’s adding Amazon’s Alexa to 700,000 vehicles this year
Ford said a deeper partnership with Amazon may even bring unique Alexa skills for future cars from the automaker. Full Story: CNET