Why content is essential to grow an online brand?

Content marketing has transformed from supplementary to a broader marketing strategy to an essential element of online brand awareness. Full Story: Warrington Worldwide

How The Right Return Policy Can Create Brand Ambassadors

Returns are a part of doing business in retail. Sometimes products are just going to be sent back by consumers. Over the past two years, though, the number of these returns has increased exponentially. Full Story: Forbes

The Importance Of Building A Brand Through Organic Growth

Today’s model for building a company’s brand is drastically different from those of the past. Full Story: Forbes

How to Manage Business Risks When Building a High-End Brand

Highlighting the risks in your business and presenting solutions can earn the trust of potential investors. Full Story: Entrepreneur

15 Concrete Ways To Improve A Business’ Branding Strategy

Branding and marketing go hand in hand. Full Story: Forbes

How to avert a branding identity crisis

If your organization rebrands, but doesn’t actually transform, it’s in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt. Full Story: Fast Company

Users in the US can now ask the Alexa voice assistant to ‘grow a tree’

“Alexa, grow a tree!” That is what US residents with an Alexa smart speaker will now be able to ask of their voice assistant. They will then be able to track the number of trees planted in real time from their Amazon Pay account. Full Story: The Star

What makes a truly great brand name?

Competition to stake a claim on a great brand name is fierce, and companies have always mined language for brand names that trigger the best associative meaning. It’s a tried-and-true part of the branding process. Full Story: Creative Review

The Future Of Brand Opportunities In The Metaverse

One of the most significant technological developments on the horizon is the shift from Web2 to Web3. Full Story: Forbes