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MARKETING STRATEGY

Integrated Marketing Platform | Weekly Update – April 24, 2023

Five Key Marketing Metrics For Savvy Small- And Medium-Sized Business Owners

In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. Full Story: Forbes

Powerful Digital Marketing Tactics For Business Owners

Digital marketing has become a critical aspect of business operations. Full Story: Forbes

5 Common Mistakes To Avoid For Effective Marketing

Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income. Full Story: Forbes

6 Content Marketing Tips To Drive Organic Traffic To Your Site

Are you looking to drive more organic traffic to your website? Full Story: TechGuide

7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. Full Story: Entrepreneur

Integrated Marketing Platform | Weekly Update – April 17, 2023

The Evolution Of Direct Marketing

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Full Story: Forbes

The Single Most Important Ingredient For Effective Digital Marketing

Be honest, to find the product you’re looking for, would you rather scroll through thousands of images and lines of text or take a fun personality quiz? Full Story: Forbes

Influencer Marketing: The Good, The Bad And The Ugly

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. Full Story: Forbes

6 Tactics To Use When Executing A B2B Marketing Strategy

Effective B2B marketing can help with building relationships, increasing brand awareness, and generating leads and sales. Full Story: Forbes

A Complete Guide to Digital Marketing for Modern Businesses

Building a business has never been easy, but growing a modern brand without the aid of digital media is next to impossible. Full Story: Wealth Of Geeks

9 Marketing Strategies for Startups to Boost Growth and Visibility

Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, Full Story: Entrepreneur

Integrated Marketing Platform | Weekly Update – April 10, 2023

5 Marketing Activities B2Bs Should Employ During A Recession

Recessions are defined by reduced spending. Full Story: Forbes

Small Business Marketing: Tips And Strategies

Starting a business isn’t easy and your expertise doesn’t usually include marketing. Full Story: Forbes

Marketing To Different Data Personas

Marketers can no longer count on everyone being willing to share their data. Full Story: Forbes

Ten Marketing Key Performance Indicators For Startup CEOs And Management

Measuring marketing efforts is a vital task for every startup. Full Story: Forbes

How to Build an Inbound B2B Marketing Funnel

Companies must position themselves strategically to onboard customers effectively using various B2B tools in today’s business environment. Full Story: CEOWORLD Magazine

9 Marketing Myths That Are Holding Your Startup Back

Busting common marketing myths to help tech startups grow and thrive. Full Story: Jumpstart

Integrated Marketing Platform | Weekly Update – April 3, 2023

How To Boost Marketing Effectiveness

Marketing effectiveness is the ability of a company’s marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. Full Story: Forbes

5 best practices for a sustainable marketing strategy

Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Full Story: Tech Target

How Growth Marketing Strategies Increase Customer Lifetime Value

Without customers, your business can’t exist. At least not for long. Full Story: Forbes

International Marketing: How To Maximize Your Global Reach

International marketing can be a massive project and intimidating at first. Full Story: Entrepreneur

5 Digital Marketing Trends To Expect In 2023

Technology and marketing are continually developing, with new ideas emerging every day. Full Story: Forbes

Integrated Marketing Platform | Weekly Update – March 27, 2023

3 Digital Marketing Strategies That Can Improve Customer Retention

What happens if you gain 10 new customers but lose 20 from your existing client base? Full Story: Forbes

7 Digital Marketing Trends And How To Stay Ahead Of The Curve

The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. Full Story: Forbes

4 Key Benefits To Intersecting Strategy And Marketing

Business strategy and marketing are fundamentally different, yet they are inextricably connected.  Full Story: Forbes

The Impact of Automation on Digital Marketing: 5 Key Areas

Automation has gained significant attention and importance in the realm of digital marketing, and rightfully so. Full Story: Robotics and Automation News

Video Production Vs. Video Marketing: What’s Best For Your Brand?

When it comes to creating content for digital consumption, more and more companies are turning to video solutions to help them achieve their goals. Full Story: Forbes

Video Marketing Trends That You Cannot Ignore In 2023

We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. Full Story: Forbes

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  • Our Company
    • ABOUT US
    • OUR TEAM
    • VISION
    • MISSION
    • VALUES
  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
      • Marketing Analytics
      • Market Intel Monitoring And Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
    • Media
      • Social Media Marketing
      • Search Engine Marketing
      • Digital Signage/ Screen Media
      • Voice and Radio Advertising
      • Email Marketing
      • Print and Direct Mail Marketing
      • Outdoor Advertising
      • Television (Digital & Traditional)
    • Communication
      • Integrated Branding
      • Reputation Management
      • Crisis Communication
      • Content Solutions (Graphics, Videos & Text)
      • Customer Relations
      • Event Management
      • Media Relations
      • Investor Relations
    • Technology
      • Web Development & Programming
      • Mobile Marketing
      • E-commerce Marketing
      • Internet of Things (IoT) & Artificial Intelligence
      • Business Intelligence (BI) & Reporting
      • Virtual Reality
      • Augmented Reality
      • CRM Development
  • Join Our Team
  • Complimentary
    • Business Assessment
    • Consulting Session
    • Website Speed
    • SEO Assessment
  • Contact Us
    • Send Message
    • Request for Proposal
  • Blog