By Integrated Marketing Platform | April 24, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Key Marketing Metrics For Savvy Small- And Medium-Sized Business Owners
In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. Full Story: Forbes
Powerful Digital Marketing Tactics For Business Owners
Digital marketing has become a critical aspect of business operations. Full Story: Forbes
5 Common Mistakes To Avoid For Effective Marketing
Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income. Full Story: Forbes
6 Content Marketing Tips To Drive Organic Traffic To Your Site
Are you looking to drive more organic traffic to your website? Full Story: TechGuide
7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy
TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. Full Story: Entrepreneur
SOCIAL MEDIA
Why Staying On Top Of Social Media Changes Matters (And How To Do It Effectively)
How much time does your company dedicate to staying on top of social media updates? Full Story: Forbes
5 Ideal Ways to Maximize Your Social Media Marketing Efforts
Social media can be a powerful tool if used properly. Full Story: Intelligent Living
The Role of Social Media in Promoting Your Corporate Wellness Expertise
Social media platforms are not just places to share photos and memes. Full Story: Corporate Wellness Magazine
How Social Media Is Disrupting Thought Leadership Content
Are you wondering if thought leadership content is still a relevant strategy for brands to build credibility and authority in the digital era? Full Story: Forbe
SEARCH ENGINE
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible. Full Story: Search Engine Land
Off-Page SEO Checklist — 7 Tactics to Rank Higher
Most SEO experts will say that off-page SEO is the most challenging aspect of SEO and content marketing as a whole. Full Story: readwrite
What is evergreen content and why it’s important for SEO
Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix. Full Story: Search Engine Land
Paid Vs. Organic Search: Which One Is Right For Your Business?
Digital marketing is constantly evolving, and businesses need to keep up with the latest trends to stay ahead of the competition. Full Story: Forbes
Google Updates Helpful Content Guidance, Streamlines Search Console Reports
Google updates helpful content creation guidance, emphasizing page experience, Full Story: Search Engine Journal
MOBILE MARKETING
The Role of the Database in Mobile App Development
A mobile database extends the cloud-computing model by distributing data storage and processing from the cloud to the mobile devices that run the apps. Full Story: TheNewStack
Reasons to take mobile app consulting for a business
These days, mobile apps are crucial for companies. Full Story: Benzinga
5 Most Efficient Mobile App Monetization Strategies in 2023
Many businesses want to have their own mobile app to support their products. Full Story: Techguide
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage: Key Features & Benefits!
Digital signage is a dynamic and interactive form of advertising and communication using digital displays such as LED screens, Full Story: Mac Sources
EMAIL MARKETING
Marketing Strategy: Cultivating Prospects With Content
Looking for a guaranteed way to reach prospects and customers with your messages? Full Story: SocialMediaExaminer
The Best Ways to Embed Images in HTML Email
We have all heard that a picture is worth a thousand words. Full Story: Designmodo
Email Marketing Tools to Enhance Your Campaigns
Explore the benefits and functionalities of Email Marketing Tools, and software solutions that help automate the processes of creating and sending email campaigns. Full Story: Qrius
E-COMMERCE
Online-To-Offline (O2O) Could Revolutionize E-Commerce Business
Over the past 20 years, online shopping has evolved from an anomaly to a tremendous force in the retail world. Full Story: Forbes
10 E-Commerce Innovations These Entrepreneurs Are Excited To See Take Off
With the U.S. alone exceeding $1 trillion in e-commerce sales in 2022, Full Story: Forbes
Shield Your ECommerce Business With SSL Certificate
As an eCommerce business owner, you need to ensure that your customers’ personal and financial information is protected from prying eyes. Full Story: HostReview
Optimising eCommerce Web Pages to Drive Sales & Improve Performance
With numbers expected to steadily increase in the coming years, Full Story: London Post
The Dos And Don’ts Of Web Development For E-commerce Websites
Your eCommerce platform is a constant sales representative, available round the clock. Full Story: VergeCampus
PUBLIC RELATIONS
Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand’s Reputation
Here is a comprehensive guide to help you develop a strong PR strategy and boost your brand’s reputation. Full Story: Entrepreneur
Why PR can be effective for startups and how to do it
PR can be the difference and rocket fuel a startup needs to catapult them into success; but how and why is it so effective? Full Story: e27
WEB DEVELOPMENT
What Are Little Languages and Why Are They the Future of Programming?
Most programming levels are extremely powerful for general purposes, but a small set of languages target more niche pursuits. Full Story: Makeuseof
7 Benefits of Choosing Node.js for Your Next Web Development Project
Web development is an ever-evolving field with new technologies emerging every day. Full Story: FilmDaily
10 Reasons Why ReactJS Is Still the Top Choice for Front-End Web Development
Thinking about using ReactJS? Here’s why you should adopt it for web development. Full Story: Make Use Of
The best new CSS features for 2023
From little-known scroll-snap properties to astonishing new color palettes, Full Story: Infoworld
Create a Hidden Search Bar With HTML, CSS and JavaScript
Learn how to create an expanding search bar using plain HTML, CSS, and JavaScript. Full Story: Make Use Of
MARKETING AUTOMATION
Why we care about marketing automation
Here’s how marketing automation works, Full Story: Martech
Google to Make AI-Powered Ads Based on Human Marketing
Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. Full Story: Pymnts
Best Marketing Automation Software: Boost Your ROI
Discover the top marketing and automation tools and software solutions and unlock the potential of your marketing efforts with this in-depth guide. Full Story: Serchen
Marketing AI: Ethically Sound Or Morally Dubious?
With all the hype around artificial intelligence (AI) continuing to grow, Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What’s Moving the Analytics and BI Tool Business Now
While the addition of AI-powered insights to analytics and business intelligence (ABI) tools is certainly still occurring, Full Story: datanami
BRANDING AND DESIGN
The Power of Authentic Branding: Connecting with Customers on a Deeper Level
In today’s competitive marketplace, it is more important than ever to establish a connection with customers. Full Story: Customer Think
18 Concrete Ways For Entrepreneurs To Improve Their Branding Strategy
Effective branding is everything in business; Full Story: Forbes
VOICE STRATEGIES
Guide to Amazon Echo: Find out which smart speaker is right for you
When the first Amazon Echo device launched in 2014, it created a new category in tech: The smart speaker. Full Story: Amazon
Siri on your iPhone: Discover the possibilities and how to use it to the fullest
Everything we need to know about Siri. Full Story: Softonic
12 Best Alexa Skills to help you recycle, re-use and live a bit greener
Amazon’s voice assistant has an environmentally friendly side too. Full Story: Gearbrain