By Integrated Marketing Platform   | February 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Best Strategic Marketing Innovations

Customer relationship management (CRM) is a useful way to deliver personalized and relevant messaging to patients. Full Story: HealthLeaders Media

Marketing To Women: It’s Time For Businesses To Finally Get It Right

When it comes to marketing, we’ve come a long way, baby, but unfortunately, not far enough. Full Story: Forbes

What is personalized marketing and how is it used today?

A marketers’ guide to personlization and how these tactics can transform campaigns. Full Story: MarTech

Is the Metaverse Just Marketing?

The metaverse doesn’t quite exist yet. But the hype still matters. Full Story: The New York Times

Digital Marketing Truisms For 2022

That was one of many digital marketing truisms from a digital marketing summit I participated in during February of 2022. Full Story: Forbes

The Value Of Strategic Marketing Operations To The C-Suite

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Full Story: Forbes

How to Ramp Up Your Inbound Marketing Game for 2022

The right inbound marketing plan is the secret to nurturing trust in your brand. Full Story: Entrepreneur

10 Tips for Customizing Your Marketing Strategy to Your Specific Industry

The exact marketing strategy you employ for your business is likely to vary based on your industry. Full Story: Small Business Trends

SOCIAL MEDIA

Social Media Use and Fraud

Young workers who are new to the job market can be especially vulnerable to employment scams. Full Story: Psychology Today

How to Get Your Social Media Followers Talking and Engaged

Social media is an affordable way to reach thousands of potential shoppers. Full Story: Newsweek

Six Excuses You’re Making To Not Use Social Media To Sell

Taking risks when advertising your business can be frightening; you may be unsure about how much money you should invest or what strategies would work best for your industry. Full Story: Forbes

Five reasons to fall in love with social media

February is the month of love — so there’s no better time to fall for something as amazing as social media. Full Story: Media Update

SEARCH ENGINE

The benefits of dynamic rendering for SEO

JavaScript frameworks have been growing in popularity over the last few years, thanks in no small part to the flexibility they offer. Full Story: Search Engine Land

It Might Be Time to Fire Your SEO Company

If your SEO agency has given you any of these nine warning signs, it’s time to move on. Full Story: Entrepreneur

How to Analyze Website with Free SEO Audit Tool

Free SEO audit tools are quite useful for analyzing websites and the contents. A variety of factors influence a website’s ranking. Full Story: Programming Insider

W3C Validator: What It Is & Why It Matters For SEO

The W3C validator ensures cross-platform compatibility and accessibility through correct coding best practices. Learn how to use it here. Full Story: Search Engine Journal

MOBILE MARKETING

Expect These 7 Mobile Ad Trends in 2022

Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode

Is a mobile app as good as a therapist?

For the past two months your mood has been low, you’ve lost your appetite, and you can’t sleep well. Full Story: Harvard Health

Mobile App Advertising Trends to Watch in 2022

Mobile app advertisers are better prepared in 2022 for the evolving advertising ecosystem than they were last year. Full Story: Total Retail

How Can a Mobile App Improve Your Business?

Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs

DIGITAL SIGNAGE/ SCREEN MEDIA

DOOH: A major opportunity for self-service still waiting to happen

Owners and operators of self-serve kiosks, ATMs and vending machines are sitting on one of the biggest business opportunities that they may not even be aware of: digital-out-of-home advertising. Full Story: ATM Marketplace

Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today

EMAIL MARKETING

Is Email Marketing a Thing of the Past? Heck, No! Learn How It Can Be Effective in Self Storage

Email is among the oldest forms of digital marketing, but is it the right type of promotion for your self-storage business? Learn some ways it can be used to your operation’s advantage, even if it isn’t the only or best channel you employ. Full Story: Inside Self-Storage

3 Ways to Get More Out of Your Email Marketing

Email marketing, like any field, has its misconceptions. And because of those misconceptions, marketers and business owners can lose all kinds of opportunities. Full Story: CustomerThink

E-COMMERCE

Solo Brands Founder, Now Wealthy, Reflects

Steve Jobs was often called the great tinkerer. He didn’t invent the graphical computer interface or the mobile phone. Full Story: Practical Ecommerce

Addressing the ecommerce profitability challenge

We’ve heard the same narrative for some time now: relationships are at straining point; cost price is king. Full Story: IGD

PUBLIC RELATIONS

What Every New Entrepreneur Needs To Know About PR

Entrepreneurship is all around us. The U.S. counted roughly 13,000 new business registrations each day in December 2021, according to the Census Bureau. Full Story: Forbes

Top of the List: Largest Triad Marketing, Advertising and PR Firms

This week, Triad Business Journal features the region’s largest marketing, advertising and public relations firms. Full Story: The Business Journals

MARKET RESEARCH

Market research comes to movie production too

Independent film producers and studios are increasingly relying on market research to test the viability of their film projects, star cast, scripts and box office potential, as they face stiff competition from web shows that have access to viewers’ data. Full Story: Mint

WEB DEVELOPMENT

Benefits of using WordPress for your business website

Content Management Systems (CMSs) have become very popular among digital marketers — and for good reason. Full Story: News and Tribune

Top 10 Coding Apps that Beginners Should Try at least Once

Considering how reliant the world has become on technology, one cannot ignore the fact that programming forms an integral part of technology. Full Story: Analytics Insight

MARKETING AUTOMATION

Does your organization really need a marketing automation platform?

Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Full Story: MarTech

Best Marketing Automation Tools For Small Business

Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

What is Business Intelligence Software? Top BI Tools of 2022

The rise of social media has permanently altered marketing. Businesses today spend 5% to 12% of their total sales on marketing, with B2Cs investing more than B2Bs. Full Story: Analytics Insight

Four ways marketing analytics tools drive business growth

The impact of managing your marketing spend effectively can be game changing. It’s key not only to surviving an economic downturn, but also driving growth. Full Story: Econsultancy

BRANDING AND DESIGN

How To Use Keywords To Strengthen Your Personal Brand

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Full Story: Forbes

Want to find a great name for your brand? Embrace the strange

Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. Full Story: Fast Company

VOICE STRATEGIES

5 Ways Your Voice Assistant Can Help You Be More Productive

It’s easy to get distracted when working from home. Voice assistants can help you stay on track. Full Story: Inc. Magazine

Sony’s Alexa Killer for the PlayStation Is Here

Sony on Wednesday previewed a voice command feature that will compete with Amazon’s Alexa as automated voice software enabled services gain traction. Full Story: TheStreet

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