By Integrated Marketing Platform   | July 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 Ways To Build Trust & Drive Inclusivity By Realigning Your Marketing Budget

Today’s consumers and companies are turning to brands they trust when choosing where to spend their dollars. Full Story: Forbes

Time for marketing to look at what is right, necessary and effective

Marketing constantly searches for the new. We see trends every New Year, we search new routes to market, new technologies, and new ways to find, engage and serve content on emerging platforms. Full Story: The Drum

Why Thought Leadership Is Important For B2B Marketing

Companies in every industry continue to position their opinion leader figures in their B2B digital marketing strategies. Full Story: Forbes

Why Content Intelligence is Critical for Driving Your Marketing Strategy

Great content is your driveway towards your target audience. Content is the only direct mode of communication an organization has with its customers. Full Story: TechFunnel

Scarcity Marketing: Your New Small Business Secret

Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours? Full Story: Business 2 Community

Three Reasons Your Recruitment Marketing Efforts Are Missing The Mark

If your recruitment marketing messages promise an employee experience your organization can’t deliver, you’re going to encounter challenges. Full Story: Forbes

Benefits of Your Startup Digital Marketing

Are you struggling to generate website traffic and leads for your startup business? You’re not alone. Full Story: California News Times

Three ways influencer marketing is evolving in 2021

Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. Full Story: Econsultancy

SOCIAL MEDIA

Try Sharing Just One Bad Moment On Social Media And See What Happens

What if we all decided to reveal a little more truth about ourselves? Full Story: Forbes

Commerce Is Fast Becoming The New Battleground For Social Media Giants

Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users can discover and buy all kinds of products. Full Story: PYMNTS.com

The Darkest Side of Social Media

A new tool signals the stealth recruitment of teens for sex-trafficking. Full Story: Psychology Today

How brands are innovating gifs in social media marketing campaigns

The Drum’s social media executive Amy Houston looks to top brands to assess how they can best use gifs and looping videos to increase awareness, market their products and ultimately have a bit of fun in the meantime. Full Story: The Drum

SEARCH ENGINE

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are 2 simple ways you can improve your site’s visibility. Full Story: Inman

Privacy-preserving search engine Startpage launches translation feature

Privacy-preserving search engine Startpage has launched a translation service to take on the likes of Google Translate. Full Story: Computing

Google ads & SEO: Understanding the relationship

This is branded content. Full Story: Bendigo Advertiser

3 Tips on Choosing an SEO Provider for Your Business

Companies invest thousands of dollars into SEO every month, but pouring money into campaigns isn’t enough. Full Story: Florida News Times

MOBILE MARKETING

Qualcomm Continues To Push The Mobile Gaming Envelope

Mobile gaming is undergoing a sustained period of rapid growth. Full Story: Forbes

The fragility of the mobile phone ecosystem

This is not the first time that data of high-profile individuals has been surveilled by governments. Full Story: Hindustan Times

No More ‘Dumb and Dumber’: T-Mobile Is Done Taunting Its Rivals

T-Mobile US Inc., the once boisterous and often obnoxious upstart of the wireless industry, is settling into a more subdued middle age. Full Story: Bloomberg.com

Mobile Banking Adoption In The United States Has Skyrocketed (But So Have Fraud Concerns)

It’s become popular among some industry experts to say that digital transformation in banking accelerated as a result of the pandemic. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

5 Ways Digital Signage Will Be Used Post-Pandemic

Coronavirus has impacted all our lives in various ways. Full Story: iLounge

Restaurants hungry for digital signage

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. Full Story: Fast Casual

EMAIL MARKETING

9 Transactional Emails to Help You Close the Deal

These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall. Full Story: Business News Daily

Email Marketing Tips and Statistics to Step Up Your Game

With all the changes happening in social media—new users trying out TikTok, Clubhouse (briefly?) making waves, Instagram moving toward more video—Full Story: JCK

E-COMMERCE

How to Increase Your eCommerce Brand Reach

As an eCommerce business owner, it is up to you to spread the word about your brand and what it has to offer. Full Story: Business-Review.eu

Entrepreneur Loses $6 Million, Bounces Back

I’m always amazed at the resilience of many successful business people, those that overcome big-time failures. Full Story: Practical Ecommerce

PUBLIC RELATIONS

The three types of PR people in the superyacht industry

Let’s whip out the magnifying glass and start looking at things with a critical eye… Full Story: SuperyachtNews.com

Disinformation for hire: PR firms are the new battleground for Facebook

Facebook global head of security policy Nathaniel Gleicher has detailed the new disinformation paradigm his platform is battling, with an influx of adversaries using public relations or marketing firms to do their bidding. Full Story: ZDNet

MARKET RESEARCH

Market Research Software Platform Suzy Raises $50 Million In Series D Financing

With $100 million raised to date, the latest funding will continue to support Suzy’s explosive growth while trailblazing the future of market research for the world’s leading brands. Full Story: Business Wire

WEB DEVELOPMENT

How Website Design Can Make or Break the SEO for Startups

SEO isn’t just keywords, meta descriptions and search engines. Here’s what you need to know. Full Story: Entrepreneur

5 Ways to Earn or Build Links to Your Website

Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. Full Story: Business 2 Community

MARKETING AUTOMATION

Marketing automation is key to reducing workloads, Zapier says

With big privacy changes, creative has become even more important with verticals like health and wellness and finance. Learn how to make data the backbone of your campaigns. Full Story: VentureBeat

How No-Code AI Is Changing Business

Companies seeking to implement artificial intelligence (AI) solutions often find themselves faced with a lack of knowledge and high costs, and that’s before they even get started. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

What Are The Six Basic Tasks Of Business Intelligence?

Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory

BRANDING AND DESIGN

What’s the Right Customer Experience for Your Brand?

What exactly makes a great customer experience? Full Story: Harvard Business Review

5 Tips to Ensure You’ll Have Successful Brand Collaborations

Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key. Full Story: Entrepreneur

VOICE STRATEGIES

Alexa Debuts iOS Widget and Household Reminder Messaging Feature

Amazon has added new ways to connect with Alexa and to communicate with others using the voice assistant. Full Story: Voicebot.ai

You can now control your Honda City with ‘Ok Google’ voice commands

The voice assistant responds to certain voice commands that can change the functions of the car such as turning the air conditioner on or off. Full Story: Zee News

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