By Integrated Marketing Platform   | June 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The 5 Best Practices For Personalized Video Marketing

What makes personalized video marketing work? As we await the expanding impact of AI, marketers are using platforms to draw on their data for increasingly targeted messages. Full Story: Forbes

Why Database Marketing Matters

Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Full Story: TechFunnel

Three Keys To Building A Data-First Marketing Team

Marketers have always had a difficult relationship with data, and it’s not surprising. They need to decipher. Full Story: Forbes

Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations

For the past twelve years, I’ve taught an MBA course at William & Mary focused on marketing operations, and I often invite industry experts to share their perspectives, experiences, and advice. Full Story: Forbes

Up-level Your Marketing Strategy For 2021

It’s time to move out of maintenance mode. Full Story: MarTech Series

How brands can align sales and marketing more effectively to drive growth

Successful marketing campaigns generate business growth and are even more effective when an organisation’s marketers work collaboratively with the sales team. Full Story: Marketing Week

It’s All About Having The Right Digital Marketing Strategy In Place

Every business owner wants their business to expand, but many are not aware of the different marketing methods that can be used for such a thing to happen. Full Story: ABOUT INSIDER

SOCIAL MEDIA

How to avoid your business being ambushed on social media: Part 1

The launch of GBNews was not a surprise event. Full Story: TheArticle

Social Media Seems Like the ‘Holy Grail,’ But This Marketing Strategy Is Even More Important

The often overlooked tactic enhances reach, raises brand awareness and drives new customers and clients to your business. Full Story: Entrepreneur

15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]

Looking for new, creative content ideas to share across your social media feeds? You’re not alone. Full Story: Social Media Today

Save the Embarrassment: The Value of Two-Factor Authentication on Social Media

These days, it’s not a matter if your password will be breached but when. Major websites experience massive data breaches at an alarming rate. Full Story: Tripwire

SEARCH ENGINE

A Beginner’s Guide To SEO Keyword Research In 2021

Google has gone to great lengths to improve the internet user experience over the past couple of decades. Full Story: Forbes

17 Reasons Why Your Enterprise SEO May Be Underperforming

Why your enterprise SEO is underperforming will come down to your content, technicals, page experience, or site authority. Learn more. Full Story: Search Engine Journal

What Most B2B Marketers Get Wrong About SEO And LinkedIn

In an age where all B2B marketing is digital yet very little of it actually works, it’s tough to know whose advice you can trust. Full Story: Forbes

A Small Business Guide to Resolving a Google My Business Suspension

For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their local search visibility. Full Story: Business 2 Community

MOBILE MARKETING

No Customer Left Behind: Ensuring Energy Equity With Utility Mobile Marketing

Environmental initiatives are gaining momentum, particularly ambitious efforts to reduce and ultimately eliminate the use of coal, oil and gas to support global energy needs. Full Story: Forbes

Mobile App Spending Soars To Record-Breaking $34 Billion As Demand For Travel Apps Signal Wider Pandemic Recovery

TikTok claimed the number one spot for both the most downloads and the most consumer spending, surpassing YouTube in terms of engagement as the average U.S. user spends 24.5 hours a month in the app. Full Story: Forbes

Mobile App Development: Key Factors to Consider

The method necessitates a significant amount of legal and administrative work, which contributes to the team’s growth efforts. Full Story: CIO Applications

Productivity apps here to stay as quarterly mobile app spending hits all-time high

There is no stopping the mobile app industry, even as Covid restrictions started to ease in the leading economies over the course of the year. Full Story: Computer Weekly

DIGITAL SIGNAGE/ SCREEN MEDIA

7 Mistakes Financial Institutions Make With Digital Signage

Many banks and credit unions have implemented some form of digital signage in their branches. Full Story: The Financial Brand

New Takes on Advertising Could be Set to Go Wild

Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Yahoo Finance

EMAIL MARKETING

Demand Curve: Email marketing tactics that convert subscribers into customers

Email has the highest return on investment of any other marketing channel. Full Story: TechCrunch

Poorly Performing Email Creatives Might Not Be ‘Bad’ Content. Here’s Why

Email teams can feel like they’re engaged in a constant trial-and-error process. It makes them reaction-based units rather than predictive. Full Story: Total Retail

E-COMMERCE

Ecommerce Technology That Has The Power To Change Retail

What are the features of eCommerce technology? Full Story: TechBullion

Best Tools To Increase Sales For Your Ecommerce Store

As more and more people turn to the internet to buy products and services, it has become the goal of every e-commerce business owner to find ways to increase traffic on their website and convert this traffic to sales. Full Story: nation.lk

PUBLIC RELATIONS

Three reasons why PR is more important than ever before

Recently, many people have been wondering: Is public relations dead? The answer? Full Story: Media Update

PR: Amazon set to open first robotics fulfillment center in Alberta

Amazon Expands in Alberta with the Province’s First Amazon Robotics Fulfillment Center, Creates More Than 1,000 New Full- and Part-Time Jobs. Full Story: The Loadstar

MARKET RESEARCH

Amazon stays atop fast-growing cloud computing market: survey

Amazon remained the dominant global cloud computing firm in 2020 as rivals including Microsoft, Alibaba and Google gained ground in the fast-growing market, a research firm said. Full Story: Tech Xplore

How market research reveals what you really think

That gap in our understanding is being filled by a data-rich world that generates masses of information about our inner desires through tracking cookies and a host of other clues we leave behind as we trek across websites that pique our interest. Full Story: BBC

WEB DEVELOPMENT

Top 5 Ecommerce Website Development Platform In 2021

It is relatively difficult to create eCommerce websites utilizing development platforms, however, a fraudulent eCommerce platform will definitely negatively affect your business. Full Story: Technotification

Tips to Choosing the Right Website Design and Development Tools in 2021

When it comes to designing a website, there are lots of ways to go about it. If you want the simple method, you can go for a web hosting company with a website builder. Full Story: TechBullion

MARKETING AUTOMATION

Top 10 Google Products Empowered by Artificial Intelligence

For the past few years, Google has been dominating the field of artificial intelligence. Google’s search engine has revolutionized the internet. Full Story: Analytics Insight

Will Artificial Intelligence Ever Become Conscious?

The hot topic of artificial intelligence developing a consciousness as a pre-condition of sentient machines is the subject of speculative debates and fake AI start-ups profiteering. Full Story: BBN Times

ANALYTICS & BUSINESS INTELLIGENCE

Why Sales Reigns Over Marketing Analytics

Not all data are equally important. In recent years, the notion of data-driven analytics has caused an inflated sense that all data are important and significant. Full Story: Forbes

Three Popular Business Intelligence Tools

It comes with a number of marketing templates pre-installed. Full Story: CIO Applications

BRANDING AND DESIGN

How To Build A Loyal Following For Your Brand

Every entrepreneur is looking to find their share of the market, however big or small. Full Story: Forbes

Is there a more holistic way of diagnosing your brand’s online communication?

Brand owners have become used to monitoring KPIs for their online channels and communications, whether impressions, visits, shares or mentions. Full Story: The Drum

VOICE STRATEGIES

Beyond Alexa: This startup wants to bring multilingual voice assistants to apps

Slang Labs wants to offer voice assistant as a service platform. This product enables other brands to create and add their own multilingual voice assistants to their apps thus enhancing the user experience. Full Story: The Indian Express

Google Pixel Buds A-Series vs. Samsung Galaxy Buds Plus: Which should you buy?

At first glance, the Galaxy Buds+ look like they come out ahead. They have longer battery life, a charging case supporting wireless charging, and more varied voice … Full Story: Android Central

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