By Integrated Marketing Platform   | October 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Measuring Marketing Effectiveness: What You Need To Know

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal

Why 1 Out Of 3 Job Notifications Is For Digital Marketing?

Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur

6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition

As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur

10 Ways To Develop A Successful Multilayer Digital Marketing Campaign

From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes

3 Tips on How to Maximize Twitter Video for Marketing

Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today

3 rules for doing influencer marketing right

With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week

Should We Have An Oath Of Ethics For Marketing And PR Professionals?

From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes

For effective marketing, concentrate on the product, not the numbers

Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian

SOCIAL MEDIA

16 Ways To Support Social Media Managers’ Productivity And Performance

Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes

Social Media And The Midterms – Are The Platforms Doing Enough To Address The Spread Of Misinformation?

It is less than a month until the midterm elections, and concerns remain that efforts are falling short to combat the spread of misinformation, and even disinformation, on social media. Full Story: Forbes

7 social media tips every agent should live by

The more value you add to people on social media, the more connections and influence you will develop. Full Story: Inman

How Businesses Can Navigate The Social Media Landscape

Social media is a great place to express yourself. But like in real life, you need to be strategic about what you share and with whom. Full Story: Forbes

SEARCH ENGINE

The 5 Keys To Effective On-Page SEO

Any effective search engine optimization (SEO) campaign has one central goal: communicate the quality and value of your website to Google. Full Story: Forbes

9 big risks of cheap SEO

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. Full Story: Search Engine Land

Is SEO Crucial for SaaS Businesses?

SEO is one of the most important aspects of your marketing strategy. Full Story: Qrius

16 Fantastic SEO Tips for Bloggers to Drive Traffic More

A wide range of purposes may be served by creating a web page. It might be that you’ve created a fantastic product and are now ready to sell it online. Full Story: RS Web Solutions

MOBILE MARKETING

Report: Mobile app updates take longer than marketers expect

More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences. Full Story: VentureBeat

10 Facebook Mobile App Settings Worth Trying

Facebook’s mobile app comes with a few unique settings, including ones worth trying out for a better mobile experience. Full Story: MakeUseOf

Top 5 Best Mobile App Development Companies in 2022

Everywhere you go, not one person won’t be glued to their phones. Full Story: Tech Times

Taxonomies for Mobile Marketing: Best Practices

By creating a clear taxonomy, marketers will best be able to see how their mobile marketing efforts are working and where there are… Full Story: CMSWire

DIGITAL SIGNAGE/ SCREEN MEDIA

Google move with digital out-of-home ads could benefit charities’ campaigning

Google has made digital out-of-home ads available to all Display & Video 360 users. Full Story: UK Fundraising

The Evolving Case for Digital Signage

It offers possibilities but needs some tech, and business savvy. Full Story: GlobeSt

EMAIL MARKETING

10 More Common Email Marketing Mistakes — And Solutions

Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Full Story: CMSWire

6 tips for better emails

In the year 2020, the global email marketing revenue was $7.5 billion. Full Story: PR Daily

E-COMMERCE

How to future proof your e-commerce business

It won’t be news to you that online commerce has transformed, with unprecedented speed, in recent years. Full Story: The Drum

E-Commerce Popularity Ignites Growing Investment In Warehouse Automation

It’s no secret that e-commerce has skyrocketed in the past few years. Fueled by the global pandemic, a study from US Census Bureau showed that ecommerce grew 43% in 2020. Full Story: Forbes

PUBLIC RELATIONS

5 Types Of Public Relations You Need To Know

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Full Story: Forbes

Digital PR Strategy: Building a Kickass Campaign

There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide. Full Story: Search Engine Journal

MARKET RESEARCH

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite

WEB DEVELOPMENT

Why the web framework hype train is always moving

JavaScript frameworks are a useful tool for developers because they help developers be more efficient by eliminating the need to rewrite boilerplate code for a new app or download individual libraries. Full Story: SD Times

8 Web Development Trends to Follow

Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes. Full Story: DevOps

MARKETING AUTOMATION

Better Productivity Through Automation

Automation technology is becoming more and more ubiquitous, and I’ve noticed that in many cases, it is not used to its full potential. Full Story: Forbes

Top Innovative Artificial Intelligence (AI) Powered Startups Based in Australia

AI is changing the landscape of technology all around the world. So many companies are using AI to solve real-world problems and make our lives easier. Full Story: MarkTechPost

ANALYTICS & BUSINESS INTELLIGENCE

Complex data is not helping marketers

The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE

10 YouTube analytics tools to improve your marketing in 2022

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social

BRANDING AND DESIGN

Why Company Culture Should Be a Brand Standard for Restaurants

Many things separate successful restaurant brands from their competitors. Take Chick-fil-A, for example. Full Story: QSR magazine

Why Your Personal Brand Must Evolve

The past few years have been life-changing for most of us, prompting us to evaluate virtually all aspects of our existence. Full Story: Forbes

VOICE STRATEGIES

Google Assistant now integrates better with Google Contacts

Google has been working on making its products work better together. Full Story: SamMobile

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