By Integrated Marketing Platform | August 28, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Make B2B Brand Marketing Work In An ROI-Driven Culture
There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. Full Story: Forbes
Why you should always ask why: Strategy must lead tactics in marketing planning
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Full Story: Martech
20 Key Strategies For YouTube Marketing
Few platforms have demonstrated the power and reach of YouTube, Full Story: Forbes
5 Ideas for Your Small Business Digital Marketing Strategy
Digital marketing is a pivotal part of most modern business success. Full Story: Small Business Trends
One Marketing Model That’s Helped Google, Apple, Nike And Amazon Become Extraordinary
Well-known brands such as Google, Apple, Uber, Nike & Amazon didn’t become extraordinary by accident. Full Story: Forbes
Preparing for marketing mix modeling: What you need to know
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Full Story: Martech
SOCIAL MEDIA
Leveraging Social Media For Explosive Brand Growth
In today’s hyper-connected digital age, social media has become an integral part of our daily lives. Full Story: Forbes
Reddit Adds New Ad Measurement Options to Validate Performance
As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, Full Story: SocialMediaToday
How to Transform Your Business through Social Media Branding in 2023
Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. Full Story: Entrepreneur
Meta Shares Lead Generation Ad Tips
Looking for ways to generate more leads from Facebook? Full Story: SocialMediaToday
16 Ways to Use Instagram Broadcast Channels for Business
Want to be sure your messaging reaches your followers on Instagram? Full Story: SocialMediaExaminer
New social media features you need to know this week
Updates from Threads, X/Twitter, Instagram and more. Full Story: PR Daily
SEARCH ENGINE
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch. Full Story: Search Engine Land
Your SEO Skills Are More Valuable Than You Think!
Don’t panic if you have imposter syndrome, are worried about AI, or outsourcing. Full Story: Search Engine Journal
12 Smart Search Engine Marketing Tips to Put Your Website on the Map
In today’s digital era, where an online presence can make or break a company’s success, Full Story: AllBusiness
Improving or removing content for SEO: How to do it the right way
Here’s a step-by-step process for determining whether you should improve or remove older content – and how to do it. Full Story: Search Engine Land
What Is Snackable Content, and How Can It Improve Your SEO? Here’s What You Need to Know.
In this article, we’ll define snackable content, discuss its many benefits and explain how to implement it effectively. Full Story: Entrepreneur
5 top tips to boost your local SEO efforts
Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies. Full Story: Search Engine Land
MOBILE MARKETING
Mobile Marketing vs Promotional Products: Which Is Most Effective?
In today’s rapidly evolving business landscape, marketing strategies have undergone a transformative shift. Full Story: TeleMediaOnline
Four Ways Generative AI Can Speed Your Mobile Marketing Campaigns
Within less than a year, generative AI (GenAI) has seen rapid adoption across practically every industry. Full Story: Forbes
Mobile App Retargeting: A Brief Overview
How Does Mobile App Retargeting Work and Why It’s Important? Full Story: GlobalVillageSpace
DIGITAL SIGNAGE/ SCREEN MEDIA
5 ways to boost productivity with digital signage
Digital signage can benefit workers of all stripes, including “deskless ones” Here’s how. Full Story: Digital Signage Today
Digital Signage Media Player: Picks for Your Business
Digital signage is becoming more common and with good reason. Full Story: Small Business Trends
EMAIL MARKETING
Decoding The Future: The Power Of Email Marketing
Digital transformation is an exciting journey, and as we navigate its rapid currents, Full Story: Forbes
19 Email Marketing Mistakes Affect Open, Click, Conversion Rates
Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates. Full Story: Search Engine Journal
10 Ways to boost sales from your travel emails
A new marketing report reveals innovative trends have emerged in travel email marketing following the Covid-19 pandemic. Full Story: Memeburn
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. Full Story: Econsultancy
E-COMMERCE
E-Commerce 3.0: The Future Of Retail Is Hyper-Personalized
Today’s consumers expect tailored, curated experiences and brands are now on the hook to deliver a future of shopping that includes hyper-personalization and AI-driven experiences. Full Story: Forbes
The Future Of E-Commerce Technology
Digital technologies have truly shaken up the world. From how we communicate with our loved ones to handling our daily finances, Full Story: Forbes
4 Lessons To Grow Your E-Commerce Brand
Today’s customer has nearly unending options when they’re shopping online. Full Story: Forbes
Marketing in different areas of online commerce
With customers’ changing habits, the importance of digital sales channels, i.e., electronic commerce, is also increasing. Full Story: Devdiscourse
5 Proven Strategies to Promote Your Ecommerce Store for Maximum Visibility and Profits
Driving maximum visibility and profits for an ecommerce store requires finesse, focus, and follow-up. Full Story: Today’s E-commerce
PUBLIC RELATIONS
The New Rules of B2B Public Relations
B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Full Story: PR News
Develop a Public Relations Strategy to Promote Your Small Business
Running a small business is by no means an easy task, especially when you are just getting started. Full Story: Small Business Trends
How AI Will Change The Future Of Investor Relations
Artificial intelligence has started to carve out a place for itself in almost every sector, Full Story: Forbes
The Evolution of Public Relations in the Post-Pandemic Era
The public relations (PR) landscape has experienced a paradigm shift in the wake of the COVID-19 pandemic. Full Story: afaqs
MARKET RESEARCH
Guide to How to Do Marketing Research
Have you ever kicked off an advertising campaign with high hopes, only to be disappointed by the results? Full Story: Small Business Trends
WEB DEVELOPMENT
A Step-by-Step Guide to Building a Simple Next.js 13 Blog
In today’s tutorial, we’re embarking on a journey to create a simple yet powerful blog using Next.js. Full Story: Hackernoon
You Can Now Code Websites With SQL
SQLPage is a fun and innovative open source project that lets you do the presentation layer in plain SQL. Full Story: I Programmer
AI Website Builders: Pioneering the Future of Digital Web Development
“Unravel the future of web development with AI website builders and learn how these platforms are revolutionizing the fast-evolving realm of web development.” Full Story: RS Websols
Top 10 Python Skills They Don’t Teach in Bootcamp
These 10 Python skills aren’t taught in boot camp, Full Story: Analytics Insight
10 Essential Skills To Become a Blockchain Developer
These are the 10 skills you need to become a blockchain developer. Full Story: Analytics Insight
MARKETING AUTOMATION
The Role of Artificial Intelligence in Modern Marketing Strategies
Ever-evolving technology has compelled every industry to think out of the box and keep up with emerging technology to remain relevant. Full Story: CXO today
Overcoming Fear To Realize The Benefits Of Artificial Intelligence
After years of futuristic story plots and prognostications, artificial intelligence (AI) is a technology that appears to be catching up with its hype. Full Story: Full Story: Forbes
Small Businesses And Their CEOS Are Starting To Find Success With AI
Artificial intelligence is helping small businesses improve their marketing and save time and money, according to a new study by Constant Contact. Full Story: Forbes
The Basics of Machine Learning, and AI in Business
Few innovations have captured the world’s imagination like Machine Learning (ML). Full Story: tekedia
ANALYTICS & BUSINESS INTELLIGENCE
Why data visualization is at the forefront of business intelligence
Data is now a central force within business culture, powering every decision and charting the pathway that a company will follow. Full Story: IT Wire
3 Ways Embedded BI Can Grow Revenue & Enhance Engagement
Are you looking for innovative ways to optimize your operations, enhance customer experiences, Full Story: Solutions Review
BRANDING AND DESIGN
Personal Branding in the Digital Age: What You Need to Know?
Personal branding is the process of creating and communicating value propositions in the digital world. Full Story: Analytics Insight
The Strategic Use of Color in Environmental Graphic Design
Our daily lives involve constant communication with the city. Full Story: arch daily
7 Tips for Boosting Your Graphic Design Skills
Whether you’re just a beginning graphic designer or have some experience under your belt, there’s always room for improvement. Full Story: Erie News Now
This time it’s personal: how to harness the power of your unique brand
While you might already be utilizing it in other aspects of your business, AI can not only help to enhance your personal branding, Full Story: CEO Magazine
VOICE STRATEGIES
The Bixby Voice Cloning Feature Is Finally Rolling Out To More Samsung Galaxy Devices
A lot of us were under the impression that Samsung’s voice assistant, Bixby, was not going to last a long time. Full Story: wccftech
5 Android Auto Voice Commands You Should Be Using
Having Android Auto in your car opens up a lot of options while driving. Full Story: SlashGear
Amazon Echo Dot vs. Apple HomePod Mini: Alexa or Siri?
The Echo Dot and HomePod Mini are two excellent smart speakers, but which is the better of two? Full Story: Android Police
5 Ways Siri Can Benefit People With Disabilities
According to the Centers for Disease Control and Prevention (CDC), 27% of adults in the United States have some form of disability. Full Story: SlashGear
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